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Full-Text Articles in Social and Behavioral Sciences

Canadians Redefining R&B: The Online Marketing Of Drake, Justin Bieber, And Jessie Reyez, Amara Pope Ms. Jul 2023

Canadians Redefining R&B: The Online Marketing Of Drake, Justin Bieber, And Jessie Reyez, Amara Pope Ms.

Electronic Thesis and Dissertation Repository

In a country that long failed to accept, include, and institutionalize R&B music as part of Canadian culture, musical artists Justin Bieber, Drake, and Jessie Reyez have successfully broken-down barriers by having successful careers as racially diverse Canadian R&B artists. This qualitative study surveys the literature on classifications of the R&B genre and of Canadian identities in popular media. The theoretical framework of discourse analysis is used to conduct a brief episodic history of Canadian R&B and to evaluate how the music genre “R&B,” is traditionally associated with people who have "Black" and "American" identities, and how a “Canadian” identity …


The Arts Of The Street: Sense Perception, Creativity And Resistance In Everyday Urban Life, Nicholas Wees Aug 2022

The Arts Of The Street: Sense Perception, Creativity And Resistance In Everyday Urban Life, Nicholas Wees

Electronic Thesis and Dissertation Repository

In this dissertation, I examine questions concerning space, perception, everyday creativity, and the social ordering of the senses, and go on to describe a class of creative urban practices that I name the arts of the street. These include, but are not necessarily limited to, street performance (busking), street art in the usual sense (graffiti, murals, postering, etc.), punk, hip hop culture, and skateboarding (street skating). As disparate as they seem, all of these practices share certain key characteristics: they are forms of everyday creativity that claim space according to their own intentions, in opposition to the dominant socio-political …


Radiant Dreams And Nuclear Nightmares: Japanese Resistance Narratives And American Intervention In Postwar Speculative Popular Culture, Aidan J. Warlow Feb 2022

Radiant Dreams And Nuclear Nightmares: Japanese Resistance Narratives And American Intervention In Postwar Speculative Popular Culture, Aidan J. Warlow

Electronic Thesis and Dissertation Repository

This project explores three distinct sets of Japanese and American postwar popular culture texts to demonstrate that there is a continuum of Japanese cultural interest in pacifism through resistance narratives in speculative fiction. Through close readings of Godzilla, Mobile Suit Gundam and Akira, and Metal Gear Solid, which I compare with similar American texts, my project positions its objects of study as points of cultural resistance to hegemonic pro-American cultural products. Each text produces commentary on Japanese-American relations with specific respect to nuclear policy and military expansionism. Significant Japanese cultural producers have grown increasingly critical of Japanese-American …


Religion In Modern Sports Fanaticism: From Classical Antiquity To Online Sports Forums, Matthew Prokopiw Nov 2020

Religion In Modern Sports Fanaticism: From Classical Antiquity To Online Sports Forums, Matthew Prokopiw

Electronic Thesis and Dissertation Repository

In tracing the concept of religion to its theorization and study by French sociologist Émile Durkheim this dissertation presents concrete and abstract support for a commonly forwarded proposition: fanaticism of the modern spectacle of sports amounts to religiosity, characterized by a social logic of vitality and totemism, notably present as well in the ancient Roman spectacle and Greek agōn. Based in the contemporary theory of French sociologist Michel Maffesoli, following Durkheim and the study of the sacred by Le Collège de Sociologie, this dissertation contributes an immersive and critical investigation into the nascent but encompassing online dimension of fanaticism …


The Myths That Make Us: An Examination Of Canadian National Identity, Shannon Lodoen Jul 2019

The Myths That Make Us: An Examination Of Canadian National Identity, Shannon Lodoen

Electronic Thesis and Dissertation Repository

This thesis uses Barthes’ Mythologies as a framework to examine the ways in which the Canadian nation has been mythologized, exploring how this mythologization affects our sense of national identity. Because, as Barthes says, the ultimate goal of myth is to transform history into nature, it is necessary to delve into Canada’s past in order to understand when, why, and how it has become the nation it is today. This will involve tracing some key aspects of Canadian history, society, and pop culture from Canada’s earliest days to current times to uncover the “true origins” of the naturalized, taken-for-granted elements …


Unwrapping The Toronto Christmas Market: An Examination Of Tradition And Nostalgia In A Socially Constructed Space, Lydia J. Gibson May 2019

Unwrapping The Toronto Christmas Market: An Examination Of Tradition And Nostalgia In A Socially Constructed Space, Lydia J. Gibson

Electronic Thesis and Dissertation Repository

Little research explores the creation of an outdoor Christmas Market, and the role that tradition and nostalgia theory play in this socially constructed space. This thesis offers an examination of the Toronto Christmas Market, an extravagant Christmas-themed pop-up market in Toronto’s Distillery District neighbourhood, and seeks to understand how the design or execution of the market serves to articulate the tropes of tradition and nostalgia. The market’s sizeable attendance for the 2018 season of an estimated 650,000 people is a sheer testament to the merit it has as a social event in a public space. Through a discourse analysis and …


Glocalization In China: An Analysis Of Coca-Cola’S Brand Co-Creation Process With Consumers In China, Yinuo Shi May 2019

Glocalization In China: An Analysis Of Coca-Cola’S Brand Co-Creation Process With Consumers In China, Yinuo Shi

Electronic Thesis and Dissertation Repository

In contemporary marketing, corporations often work to induce consumers to participate in co-creating their brand value. Consumers, therefore, can be considered marketers, who are then used by marketing managers to create competitive advantage and market opportunities. Through processes of co-creation, companies also obtain valuable information about consumer preferences and values, which, in turn, can lower production costs. This thesis uses Coca-Cola as a case study to explore the ways international companies work to incorporate elements of Chinese culture and employ Chinese social media platforms in their promotional messages and activities in order to encourage Chinese consumers to co-create their brand …


The Politics Of Wounds, Jonathan Nash Aug 2018

The Politics Of Wounds, Jonathan Nash

Electronic Thesis and Dissertation Repository

What configuration of strategies and discourses enable the white male and settler body politic to render itself as simultaneously wounded and invulnerable? I contextualize this question by reading the discursive continuities between Euro-America’s War on Terror post-9/11 and Algeria’s War for Independence. By interrogating political-philosophical responses to September 11, 2001 beside American rhetoric of a wounded nation, I argue that white nationalism, as a mode of settler colonialism, appropriates the discourses of political wounding to imagine and legitimize a narrative of white hurt and white victimhood; in effect, reproducing and hardening the borders of the nation-state. Additionally, by turning to …


Industrial Stagecraft: Tooling And Cultural Production, Jennifer A. Hambleton Mar 2018

Industrial Stagecraft: Tooling And Cultural Production, Jennifer A. Hambleton

Electronic Thesis and Dissertation Repository

The tooling of theatrical spectacle requires collaboration between stagecraft technicians and designers in an increasingly globalized and standardized manufacturing process. While hand skills are still used and remain useful, digital fabrication and other tools are now incorporated in labour processes in scenery manufacturing workshops, altering collaborative work in complex ways. This thesis is an inquiry into the epistemological role of software and digital fabrication tools in stagecraft practices and explores how the politics of craft labour intersect with material practices in media production labour. The technical aspects of the fabrication of theatrical spectacles and display environments, the way objects are …


A Foucauldian Genealogical Analysis Of Healthy Eating Education Materials In Ontario 1942-2015, Janet N. Loughheed Feb 2018

A Foucauldian Genealogical Analysis Of Healthy Eating Education Materials In Ontario 1942-2015, Janet N. Loughheed

Electronic Thesis and Dissertation Repository

This study examines the introduction of the Official Food Rules in 1942 and the formation of subsequent dietary self-analysis practices in Ontario curriculum and textbooks. Examination of the influences of nutrition science, Ontario education policy and politics, and Canadian health policies are combined with Foucauldian critical discourse analysis of selected classroom materials. The Grade 4 dietary self-analysis, based on the various forms of the food guide, from 1946, 1974 and 2011 are analysed and compared. Themes of truth, power and identity within this regime of truth are examined. The ordering of food in the Food Rules was a discursive event. …


Regarding Aid: The Photographic Situation Of Humanitarianism, Sonya De Laat Oct 2017

Regarding Aid: The Photographic Situation Of Humanitarianism, Sonya De Laat

Electronic Thesis and Dissertation Repository

Since the invention of photography, the medium has played an increasingly central role in shaping spectators’ imagination of distant suffering and calamitous experiences. The discourse of humanitarianism has evolved alongside photography and has relied on the medium to give it shape. Indeed, humanitarianism is and always has been a photographic situation, which is to say, photography has played and continues to play a significant role in constituting the very terms of humanitarianism, including how it is referenced, conceived, understood, and practiced. This dissertation is concerned with the historical role of photography in shaping the humanitarian imagination, as well as the …


Becoming Sonic: Ambient Poetics And The Ecology Of Listening In Four Militant Sound Investigations, David C. Jackson Sep 2016

Becoming Sonic: Ambient Poetics And The Ecology Of Listening In Four Militant Sound Investigations, David C. Jackson

Electronic Thesis and Dissertation Repository

This dissertation Becoming Sonic: Ambient Poetics and the Ecology of the Ear in Four Militant Sound Investigations offers a critical and historical analysis of acoustic ecology and soundscape recording —the sounds, noises, and silences that make up our ambient sonic environment and are found and recorded “in the field” by artists to create recordings and performances are then experienced by listeners. Field recording captures the diverse and often unwanted or inconsequential sounds of a space, which can then be used to bring attention to the often unheard and unconscious processes that stratify space. By stratification I am referring to the …


"Whatever I Want:" Death Grips, Disobedience And The Music Industries, Grant M. Hawkins Apr 2016

"Whatever I Want:" Death Grips, Disobedience And The Music Industries, Grant M. Hawkins

Electronic Thesis and Dissertation Repository

The experimental hip-hop group Death Grips, formed in 2010, quickly rose to prominence and signed with the major label Epic Records in 2012. Their first Epic album, The Money Store, (2012) did well and the band appeared to be settling in to a profitable and productive relationship with the company. Yet in 2013 Death Grips released their second album, No Love Deep Web, online, for free, and without authorization from the label. Despite this breach of contract, Epic Records did not do the expected and seek to enforce their contract or sue for damages. Instead, Death Grips were …


Happiest People Alive: An Analysis Of Class And Gender In The Trinidad Carnival, Asha L. St. Bernard Nov 2015

Happiest People Alive: An Analysis Of Class And Gender In The Trinidad Carnival, Asha L. St. Bernard

Electronic Thesis and Dissertation Repository

Many of the marketing strategies inherent to the modern version of the Trinidad Carnival include texts that represent Trinidadians as young, fit, bikini-wearing, party enthusiasts. In these advertisements, Trinidadians are often characterized as carefree and welcoming to anyone participating in the much-anticipated annual festival. However, dominant narratives highlight certain groups and cultural aspects of the island while frequently masking several inequalities. They cleverly conceal other narratives and therefore marginalize groups and individuals from the very festival that is understood by many as a national symbol. Through informal participant-observation, and an analysis of some of the main promotional material, in particular …


Re-Cognizing Power In The Culture Of Dementia Care Knowledge, Ryan T. Deforge Nov 2013

Re-Cognizing Power In The Culture Of Dementia Care Knowledge, Ryan T. Deforge

Electronic Thesis and Dissertation Repository

In light of increasing system demands, system regulations, and constrained resources, those living and working with dementia in the long-term care sector are vulnerable to oppressive care practices. This is true so long as our understanding of how social power affects the ways in which dementia care knowledge is created, shared, and enacted remains limited. Based on prolonged field observations and on informal and formal interviews with care recipients, family members, and staff, the aim of this critical qualitative research was to examine the culture of dementia care knowledge in two sites: a specialized dementia care unit in a long-term …


If I Had A Hammer: An Archeology Of Tactical Media From The Hootenanny To The People's Microphone, Henry Adam Svec Aug 2013

If I Had A Hammer: An Archeology Of Tactical Media From The Hootenanny To The People's Microphone, Henry Adam Svec

Electronic Thesis and Dissertation Repository

American folk music gatekeepers have been rightfully critiqued for positing problematic naturalizations of authenticity. Yet, there are underexplored thinkers and artists across the history of folk music whose relationship to media is more complicated. By drawing on the field of media archeology, this dissertation explores the various diagrams and models of communication that can be pulled from the long American folk revival. Media archeology as described by such thinkers as Jussi Parikka and Siegfried Zielinski is not a conventionally linear means of narrating media history; media archeology rather seeks to uncover forgotten and all-but-lost potentialities within our historical media ecologies. …


Governing Occupation Through Constructions Of Risk: The Case Of The Aging Driver, Silke Dennhardt Apr 2013

Governing Occupation Through Constructions Of Risk: The Case Of The Aging Driver, Silke Dennhardt

Electronic Thesis and Dissertation Repository

Risk and risk-management have become increasingly pervasive features of modern society and governmentality scholars have highlighted various ways risk discourses are taken up to govern citizens and their everyday conduct. Thus, attending to risk is imperative to advance an understanding of how everyday occupation is shaped and governed within contemporary society. Within this study, the example of driving in later life is drawn upon to address two objectives: 1. to advance the understanding of how risk is taken up to govern everyday occupation, and 2. to explicate how risk is taken up in discourses to constitute particular subjectivities and their …


Distinguishing The 'Vanguard' From The 'Insipid': Exploring The Valorization Of Mainstream Popular Music In Online Indie Music Criticism, Charles J. Blazevic Apr 2013

Distinguishing The 'Vanguard' From The 'Insipid': Exploring The Valorization Of Mainstream Popular Music In Online Indie Music Criticism, Charles J. Blazevic

Electronic Thesis and Dissertation Repository

This thesis explores recent transformations in the way mainstream popular music is valorized in online indie music publication Pitchfork. Indie music culture has traditionally defined itself in opposition to mainstream popular taste, through social and aesthetic differentiation mechanisms grounded in connoisseurship and DIY ethics. This thesis argues that the increased popularity and commodification of indie music has altered the culture’s exclusionary taste boundaries, selectively welcoming mainstream performers. To explore these changes, I analyze Pitchfork reviews of albums that appear in the top 20 of the Billboard 200 Year-End Chart, 2006-2011. My findings show that Pitchfork critics tend to privilege …


Promotional Ubiquitous Musics: New Identities And Emerging Markets In The Digitalizing Music Industry, Leslie Meier Jan 2013

Promotional Ubiquitous Musics: New Identities And Emerging Markets In The Digitalizing Music Industry, Leslie Meier

Electronic Thesis and Dissertation Repository

This dissertation examines the intensifying relationship between the digitalizing music industry and corporate brands. It analyzes the ‘crisis’ and recuperation of popular music’s commodity form in the digital era; in an increasingly post-CD music marketplace, it argues, ‘artist-brands’ tied to multiple revenue streams and licensed to brand partners constitute the foundation of music’s capitalization. Contemporaneous with key shifts in music marketing and monetization strategies, advertising firms have taken increased interest in branded entertainment strategies that employ popular music. These colliding commercial dynamics have produced a proliferation of what I term ‘promotional ubiquitous musics’: original music by recording artists used by …


Austerity In America, Stephen R. Gray Jibb Sep 2011

Austerity In America, Stephen R. Gray Jibb

Electronic Thesis and Dissertation Repository

The main focus of Austerity in America concerns how the country's geographical belts contribute to the culture of austerity in US capitalism in the time since Reaganism. In this dissertation I examine the Corn Belt, the Rust Belt, the Bible Belt, the Sun Belt and the Marijuana Belt as stages in the development of America’s culture of austerity. Since the early 1980s America’s culture of austerity has protected the wealthy elite from the working classes, who have been punished by the offshoring of US manufacturing jobs in post-Fordist corporate restructuring. The overall goal of this research is to address how …