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Social and Behavioral Sciences Commons

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Critical and Cultural Studies

University of Massachusetts Amherst

Doctoral Dissertations

Theses/Dissertations

South Korea

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Nation Brand, National Prestige, And The Social Imaginaries Of The Advanced Nation In South Korea, Jung-Yup Lee Apr 2021

Nation Brand, National Prestige, And The Social Imaginaries Of The Advanced Nation In South Korea, Jung-Yup Lee

Doctoral Dissertations

The dissertation focused on how the discourses and institutions of nation branding and public diplomacy reshaped the social imaginary of the nation. Following the trajectory of the nation branding discourse in South Korea in the first fifteen years of the 21st century, I examined different moments of the re-imagining of the nation by multiple agents with regard to nation branding and public diplomacy. Firstly, I examined how the news media played a crucial mediating role in importing and disseminating the globally emerging discourse of nation branding in collaboration with private and public think tanks in the early and mid 2000s. …


The Moral Economy Of The Networked Financial Subject: Cultures Of “Wealth-Tech” (Financial Self-Help) And Moneymaking In South Korea, Bohyeong Kim Jul 2018

The Moral Economy Of The Networked Financial Subject: Cultures Of “Wealth-Tech” (Financial Self-Help) And Moneymaking In South Korea, Bohyeong Kim

Doctoral Dissertations

This dissertation is a multi-sited ethnography on the culture of wealth-tech in South Korea. Wealth-tech (chaet'ek'ŭ) refers to techniques of personal finance and moneymaking, including investments in stocks, mutual funds, real estate, and other financial products. It entered the everyday lexicon in the aftermath of the Asian Financial Crisis of 1997, when South Korea witnessed radical economic restructuring and neoliberal social governing. Situating the wealth-tech boom within the restructuring of the economy and subjectivity after the 1997 crisis, this dissertation explores a new mode of subject formation under the financialization of the South Korean economy. Based on 15 …