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Full-Text Articles in Social and Behavioral Sciences
The Mother’S Gaze And The Model Child: Reading Print Ads For Designer Children’S Clothing, Christopher Boulton
The Mother’S Gaze And The Model Child: Reading Print Ads For Designer Children’S Clothing, Christopher Boulton
Christopher Boulton
To view the video version of this argument, please visit https://works.bepress.com/chris_boulton/14/
This audience analysis considers how two groups of mothers, one affluent and mostly white and the other low-income and mostly of color, responded to six print ads for designer children’s clothing. I argue that the gender and maternal affiliations of these women—which coalesce around their common experience of the male gaze and a belief that children’s clothing represents the embodied tastes of the mother—are ultimately overwhelmed by distinct attitudes towards conspicuous consumption, in-group/out-group signals, and even facial expressions. I conclude that, when judging the ads, these mothers engage in …
Media 101 Curriculum Outline By Emmanuel Mario B Santos Aka Marc Guerrero Manila, The Philippines 1999, Emmanuel Mario B. Santos Aka Marc Guerrero
Media 101 Curriculum Outline By Emmanuel Mario B Santos Aka Marc Guerrero Manila, The Philippines 1999, Emmanuel Mario B. Santos Aka Marc Guerrero
Emmanuel Mario B Santos aka Marc Guerrero
The “Why’s and How-come’s” of teaching and learning Media 101 Brief History of Communication, Journalism, Media and the Internet Old Media and New Media: A Young Mind's Comparative Study of available media in The Philippines Pop Media Now and Next: Enjoying the Media for Better Understanding. Trip to the Media: Engaging the Professionals Creating your Own Popmedia “My Popmedia” Post-mortem Media Presentation Community outreach