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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Branding Faith: Do Christian Ministries Reach Millennials With Branding?, Bolashade Hanson
Branding Faith: Do Christian Ministries Reach Millennials With Branding?, Bolashade Hanson
Masters Theses
The purpose of this research study is to discover what branding techniques used by Christian organizations are effective in connecting with Millennials and why, and to determine what are effective branding practices in a religious context. A convergent parallel mixed–method research design was used to gather the data. It included a content analysis of the branding components of four Christian organizations that target Millennials—The Passion Conference, The VOUS Conference, Acquire the Fire and Winterfest. A survey of 150 Millennials of diverse racial and ethnic backgrounds within the age range of 18-34 was conducted to collect quantitative data on Millennials’ predispositions …
Creating A Millennial Generation Contextualized Church Culture, Christopher Deitsch
Creating A Millennial Generation Contextualized Church Culture, Christopher Deitsch
Masters Theses
The Millennial generation, or Generation Y as some people know them, is the biggest generation in the United States of America history. As they flood schools, universities, and the job market it is easy to see that there are major differences between them and previous generations. Simultaneously, the church in America has hundreds of individual churches each year closing and tens of thousands each year declining; most churches are ceasing to grow. The inability to reach Millennials is one of the reasons for this decline. This thesis purposes to give a snapshot of the Millennial generation, overview a few of …