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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Effects Of The Source Of Celebrity Information On Parasocial Relationships, Noelle Roys, Monique Newman, Mark Spooner-Leduff
The Effects Of The Source Of Celebrity Information On Parasocial Relationships, Noelle Roys, Monique Newman, Mark Spooner-Leduff
Student Scholar Symposium Abstracts and Posters
The purpose of the study is to examine how the source of information about celebrities affects media users’ feelings toward them. Specifically, we will focus on two ways in which people relate to media figures. Parasocial relationships (PSR) are one-sided relationships that people form with media figures. The concept of parasocial interaction (PSI) is closely related in that it entails one-sided involvement with a media figure, but the experience is restricted to the duration a person is viewing the figure. Due to the nature of social media and to celebrities’ increasing use of social media platforms, existing research implies that …
We Love Or Hate When Celebrities Speak Up About Climate Change: Receptivity To Celebrity Involvement In Environmental Campaigns, Sejung Park
2019 Faculty Bibliography
This study investigates public receptivity to celebrity's climate change advocacy on YouTube through a semantic network analysis. The results of this study suggest that the YouTube video generated a number of viewers' responses. Celebrity endorsement not only leaded public voices on climate change issue, but also their opinions on the celebrity endorser. This study found that most of viewers were polarized in their judgment and attitude toward the celebrity advocate either positively or negatively. This study offers an exploratory examination of the perceived star power and the role of celebrities as spokespersons for social causes. This study contributes to the …
Feed: State Transparency Amidst Informational Surplus, Mark Fenster
Feed: State Transparency Amidst Informational Surplus, Mark Fenster
Mark Fenster