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Social and Behavioral Sciences Commons™
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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Global Production, Circulation, And Consumption Of Gangnam Style, Sookeung Jung, Hongmei Li
Global Production, Circulation, And Consumption Of Gangnam Style, Sookeung Jung, Hongmei Li
Hongmei Li
This essay examines the cultural production, circulation, and consumption of the Korean music video Gangnam Style in the broader context of globalization. We conduct a chronological analysis of its distribution, production, and reproduction on YouTube, focusing on the interactions between traditional and new players in reinforcing and creating new meanings. We argue that the phenomenal success of Gangnam Style is due to the dynamic interplay of traditional and new media outlets, the active participation of global audiences, the video’s spreadable hooks, a laissez-faire copyright policy, and the musician PSY’s marketing strategies.
Struggle For The Commons: Communicative Labor, Control Economics, And The Rhetorical Marketplace, Ronald Walter Greene, Sara Holiday Nelson
Struggle For The Commons: Communicative Labor, Control Economics, And The Rhetorical Marketplace, Ronald Walter Greene, Sara Holiday Nelson
Ronald Walter Greene
No abstract provided.
Aune's Leadership: Hegemony And The Rhetorical Perspective On Argumentation, Ronald Walter Greene, Alexander Hiland
Aune's Leadership: Hegemony And The Rhetorical Perspective On Argumentation, Ronald Walter Greene, Alexander Hiland
Ronald Walter Greene
No abstract provided.
Digital Content Delivery In Higher Education: Expanded Mechanisms For Subordinating The Professoriate And Academic Precariat, Wilhelm Peekhaus
Digital Content Delivery In Higher Education: Expanded Mechanisms For Subordinating The Professoriate And Academic Precariat, Wilhelm Peekhaus
Wilhelm Peekhaus
This paper suggests that the latest digital mechanisms for delivering higher education course content are yet another step in subordinating academic labor. The two main digital delivery mechanisms discussed in the paper are MOOCs and flexible option degrees. The paper advances the argument that, despite a relatively privileged position vis-à-vis other workers, academic cognitive laborers are caught up within and subject to some of the constraining and exploitative practices of capitalist accumulation processes. This capture within capitalist circuits of accumulation threatens to increase in velocity and scale through digital delivery mechanisms such as MOOCs and flexible option programs/degrees.
Doing Laundry, Megan Getter
Doing Laundry, Megan Getter
Megan Getter
Using Goffman’s theory on the presentational self, my study explores everyday performances in a laundromat. I take a critical interpretative approach to understand the performances of gender and class in the laundromat. I conducted ethnographic observations as a full member and include autoethnographic observations to enrich the findings. The laundromat is a unique space where gender and class are neutralized people are performing a private chore in a public space. This study fills a gap in public space and ethnographic literature devoid of laundromats.
How Many More Indians? An Argument For A Representational Ethics Of Native Americans, Debra Merskin
How Many More Indians? An Argument For A Representational Ethics Of Native Americans, Debra Merskin
Debra Merskin
This article explores the persistence of stereotypical representations of Native Americans as brand images and situates a call for change within an ethics of representation. American Spirit Cigarettes are used as an illustrative case study to demonstrate that these representations cannot be relegated to less enlightened times, rather endure because naturalization is part of commodified racism. The present essay argues for engagement in representational ethics on the part of communicators to interrupt the contribution of stereotypes to the maintenance of colonial ideologies.