Social and Behavioral Sciences Commons^™

Consumo Comunitário Da Cultura E Territorialidade, George Yudice

George Yúdice

This article proposes new criteria for evaluating cultural consumption, particularly in community settings. It proposes a post-Bourdieuan framework, drawing in part on García Canclini's work on cultural consumtion.

From Freedom Rides To Justice Rides: Analogizing Social Movement Rhetoric In A Post-Identity America., Michelle Kearl

Michelle Kelsey Kearl

This presentation explores the rhetorical strategies, specifically the use of analogy, used in the rhetoric of the Created Equal organization. Created Equal, an anti-abortion activist organization, argues that it is a social movement in the vein of the Civil Rights Movement. The rhetoric employed by the organization is remarkable in its pedestrian attempt to veil its religious ideology, as well as its attempt to closely associate itself with the traditional Civil Rights agenda. Specifically, the tactics, images, and promotional material used and produced by the organization both explicitly and implicitly equivocate their commitments to stopping abortion to the demands of …

A Multimodal Analysis Of The Environment Beat In A Music Video, Judith (Judie) Cross, Carmen Maier

Judith (Judie) L Cross

The interrelationships between the environment and society have become cause for general concern amongst a diverse range of members in the international community of the twenty-first century. In this chapter, Michael Jackson’s music video, Earth Song, is critically analyzed in order to explore how environmental concerns are construed and communicated through a multimodal text specific to popular culture. We use a social semiotic perspective to analyze in detail how semiotic modes interrelate and impact on the conceptualization of time and space, as vital ingredients for the complex and dynamic ways by which meanings, values and practices are realized and communicated.

Framing Farming: Communication Strategies For Animal Rights, Carrie P. Freeman

Carrie P. Freeman