Social and Behavioral Sciences Commons^™

New Media Analysis: The Effects Of Peer Influence And Personality Characteristics Through The Stages Of Trial, Adoption, And Continued Use Of Video Sharing Websites, Joseph L. Hicks

Theses and Dissertations

New Media technologies have evolved at a rapid pace and have changed the way people communicate in the digital world. These changes are apparent in practically every type of application, including business, leisure, and the way people socially interact. The primary goal of this research was to contribute to the current breadth of knowledge and understanding regarding how, why, and under what conditions people interact with New Media technologies. In order to achieve this objective, this research provides an understanding of how peer influence and individual personality characteristics interact across time through the stages of New Media trial, adoption, and …