Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- Liberty University (4)
- California Polytechnic State University, San Luis Obispo (2)
- California State University, San Bernardino (2)
- Andrews University (1)
- Augustana College (1)
-
- Bellarmine University (1)
- Bowling Green State University (1)
- College of Saint Benedict and Saint John's University (1)
- Edith Cowan University (1)
- Purdue University (1)
- The University of Akron (1)
- The University of Southern Mississippi (1)
- University of Nebraska at Omaha (1)
- University of Rhode Island (1)
- Publication
-
- Masters Theses (4)
- Journal of International Technology and Information Management (2)
- Journalism (2)
- All College Thesis Program, 2016-2019 (1)
- Australian Information Security Management Conference (1)
-
- Celebration of Learning (1)
- Dissertations (1)
- Graduate Theses, Dissertations, and Capstones (1)
- Honors Theses (1)
- Interdisciplinary Informatics Faculty Publications (1)
- Journal of Media Literacy Education (1)
- School of Media and Communication Faculty Publications (1)
- The Summer Undergraduate Research Fellowship (SURF) Symposium (1)
- Williams Honors College, Honors Research Projects (1)
- Publication Type
Articles 1 - 19 of 19
Full-Text Articles in Social and Behavioral Sciences
Let’S Tweet!: A Content Analysis Of Health Campaigns’ Usage Of Twitter, Chasiti Gaines
Let’S Tweet!: A Content Analysis Of Health Campaigns’ Usage Of Twitter, Chasiti Gaines
Graduate Theses, Dissertations, and Capstones
Twitter, a popular social networking platform, offers unique opportunities for sharing and disseminating health-related information to the public. Health campaigns frequently use Twitter to raise awareness and encourage a healthy lifestyle among users. The present study aims to investigate health campaigns’ use of Twitter for promoting strategic health messages and public engagement. Through a content analysis of a sample of national health campaigns’ (Let’s Move!, The Heart Truth, Breast Cancer Awareness & Truth) tweets, the research identifies interactive features and message functions across campaign profiles. This study found that most health campaigns use Twitter as a one-way communication tool. This …
Passive Visual Analytics Of Social Media Data For Detection Of Unusual Events, Kush Rustagi, Junghoon Chae
Passive Visual Analytics Of Social Media Data For Detection Of Unusual Events, Kush Rustagi, Junghoon Chae
The Summer Undergraduate Research Fellowship (SURF) Symposium
Now that social media sites have gained substantial traction, huge amounts of un-analyzed valuable data are being generated. Posts containing images and text have spatiotemporal data attached as well, having immense value for increasing situational awareness of local events, providing insights for investigations and understanding the extent of incidents, their severity, and consequences, as well as their time-evolving nature. However, the large volume of unstructured social media data hinders exploration and examination. To analyze such social media data, the S.M.A.R.T system provides the analyst with an interactive visual spatiotemporal analysis and spatial decision support environment that assists in evacuation planning …
The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas
The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas
Masters Theses
Governmental fall downs, electoral outcomes, terrorism propaganda, and climate change awareness are just some of the commonly known results of the effects of news media coverage on the public opinion and society as a whole. For years, researchers have utilized the agenda setting theory as a basis for their studies on the effects of the news media coverage on the public opinion in countless of contexts. The purpose of this study was to analyze the agenda setting effects of a major broadcast news organization but from one of their most influential social media channels, Twitter. CNN’s daily Twitter mentions of …
Crowdsourcing Management Education Assessment, Owen P. Hall Jr, Charla Griffy-Brown
Crowdsourcing Management Education Assessment, Owen P. Hall Jr, Charla Griffy-Brown
Journal of International Technology and Information Management
Assessment is now at the center of the new business education zeitgeist. This focus is the direct result of feedback from the business community regarding the growing gap between their needs and graduates from many business schools. Recently this divide has fallen under even closer scrutiny because of increasing student debt and the growing controversy over return-on- investment. Today business leaders are looking for web-savvy, problem-solving graduates. To this end, AACSB and regional accrediting bodies are calling for the adoption of comprehensive collaborative learning strategies to better align graduates’ skill sets with the real needs of business. Crowdsourcing, which is …
Medium As King: Social Media & The Political Campaign, Isaac Shea
Medium As King: Social Media & The Political Campaign, Isaac Shea
Masters Theses
There is a growing need for a greater understanding of the intersection between great content, effective targeting and proper media usage in mediated communication and especially in American politics. As more campaigns move their efforts online in an attempt to reach a rapidly growing digital constituency, more content will continue to be less visible. The major quest for this study will be to challenge the long-standing idea that “content is king” which Bill Gates termed at the inception of the internet. A theoretical background of Marshall McLuhan and Kathleen Hall Jamieson will not only allow us to answer this question, …
Political Engagement During A Presidential Election Year: A Case Study Of Media Literacy Students, Elia M. Powers, Susan D. Moeller, Yacong Yuan
Political Engagement During A Presidential Election Year: A Case Study Of Media Literacy Students, Elia M. Powers, Susan D. Moeller, Yacong Yuan
Journal of Media Literacy Education
This exploratory, mixed-methods study uses data gathered during the previous U.S. presidential election in 2012 to evaluate student political engagement and digital culture. Survey results and media diary entries revealed that college students enrolled in a media literacy course during Super Tuesday or Election Day gravitated toward low-barrier political actions and expressive modes of citizenship, and they were most engaged when there was a social component to following election news. These results, coupled with recent data on political engagement and media consumption, present an opportunity to consider the role of digital platforms and online communities in the 2016 election.
The Digital Battleground: The Political Pulpit To Political Profile, Shylee Garrett
The Digital Battleground: The Political Pulpit To Political Profile, Shylee Garrett
Celebration of Learning
Social media has infiltrated our daily lives, and with an upcoming election, the messages disseminated are becoming increasingly important for the public electorate. By examining Twitter accounts of 2016 Republican presidential candidates through a content analysis, I was able to decipher patterns, preferences and post effectiveness. As my Senior Inquiry research continues, I will be able to use my model to decipher the best practices for political use of Twitter for future elections and political candidates.
Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne
Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne
Journalism
The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the …
Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao
Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao
Masters Theses
Due to the popularity of social media, accounting industry gradually adapts to using social media for their social benefits and social business. Various social media platforms provide new approach for accounting companies to get involved in this modern digital age. The present study is intended to investigate the roles of social media in public accounting firms in modern digital age by comparing three largest public accounting firms’ social media usages in Facebook, Twitter, and LinkedIn. Facebook is community-based network that allows people to connect and make friends with each other. Twitter is a micro blogging network that delivers short and …
Why Do People Continue Using Facebook: An Empirical Study From The Perspectives Of Technology Adoption And Social Contract, Chen-Wei Chang
Why Do People Continue Using Facebook: An Empirical Study From The Perspectives Of Technology Adoption And Social Contract, Chen-Wei Chang
Dissertations
Online stalking, identity theft, and other privacy-related issues have become the major reasons that impede users from continuously using their Facebook accounts. To better understand how privacy risks, among other factors, have come into play, in terms of affecting users’ intention to continue using social networking sites, the present study applies three theories (i.e., the unified theory of acceptance and use of technology 2, social contract theory, and technology continuance theory) to develop a new model for Facebook use continuance. An online survey (N = 450) was performed by administrating a random sampling method in January and February of 2014. …
Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams
Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams
Masters Theses
As Marshall McLuhan first proposed, humanity has progressed through several stages of communication technology that have each fundamentally changed the way people think and behave within society at large. Electronic media redefined society in the 20th century, and now we stand at the cusp of a new revolution. This paper examines the changes brought about by the Internet and new media, with a particular focus on the effects of smartphone and social media use, through the lens of Kathleen Hall Jamieson’s theory of electronic eloquence. An anonymous survey was conducted to determine participants’ preferences on different forms of media as …
Does U.S. College Students’ Social Media Use Affect School E-Mail Avoidance And Campus Involvement?, Louisa Ha, Claire Joa, Itay Gabay, Kisun Kim
Does U.S. College Students’ Social Media Use Affect School E-Mail Avoidance And Campus Involvement?, Louisa Ha, Claire Joa, Itay Gabay, Kisun Kim
School of Media and Communication Faculty Publications
This study examines how U.S. college students’ social media use affects their schoole-mail avoidance and campus involvement. We found that text-messaging is the most frequentlyused medium for college students in general. However, communication and business studentsare more likely to use social media as the primary communication medium than other majors andthey are more likely to be involved in the campus community. We created a typology of twosocial media user types by the specific combination of social media outlets they use and thefrequency of use in those outlets as “instant communicators” and “online content curators” basedon factor analysis. Increased use of …
Exposure To Video Media And Its Effects On Attitudes Towards Law Enforcement, Amante Gonzalez
Exposure To Video Media And Its Effects On Attitudes Towards Law Enforcement, Amante Gonzalez
Honors Theses
This study examined how exposure to video media (specifically media geared toward a social media platform) depicting either negative or positive police interactions with individuals will influence perception of law enforcement officials. Using a modified version of the Building a Relationship of Trust Community Perception Survey (BRTCPS) subjects (N=43) responses were analyzed using a two way ANOVA. Results indicated a strong main effect for exposure to both the negative and positive police interaction videos in regards to attitudes towards law enforcement. These findings support the thesis that the videos emotional valence is extremely successful in altering individual’s attitudes towards law …
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Journalism
This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …
Understanding And Combatting Terrorist Networks: Coupling Social Media Mining With Social Network Analysis, Benn Van Den Ende
Understanding And Combatting Terrorist Networks: Coupling Social Media Mining With Social Network Analysis, Benn Van Den Ende
Australian Information Security Management Conference
Throughout the past decade the methods employed by terrorist organisations have changed drastically. One of these key changes has been associated with the rise of social media such as Facebook, Twitter, YouTube and blogging in general. Terrorist organisations appear to be using the wide reach and vast network capabilities created by social media to disseminate propaganda, radicalise susceptible individuals, recruit potential fighters and communicate strategic and operational objectives. However, this growing terrorist presence on Social Media can also offer invaluable insights into the social networks of terrorist organisations through the use of Social Media Mining and Social Network Analysis. By …
Facebook: The Alienation From Oneself, Kaitlin F. Knapp
Facebook: The Alienation From Oneself, Kaitlin F. Knapp
All College Thesis Program, 2016-2019
We live in the Age of Information: a time when technology has advanced in speed and the number of ways people can communicate has increased. Social media is one such advancement; this thesis will focus specifically on the consequences of the site Facebook. The mission statement of the Facebook company is “to give people the power to share and make the world more open and connected.” While Facebook serves as a document of its users’ lives, through its unique process of documentation, Facebook alienates the user from the image of herself that she intended to create. This thesis uses the …
Is Social Media A Threat Or Can It Be A Trusted Agent?, William Ward, Katherine Cole-Miller, Ann Fruhling, Kathryn M. Cooper
Is Social Media A Threat Or Can It Be A Trusted Agent?, William Ward, Katherine Cole-Miller, Ann Fruhling, Kathryn M. Cooper
Interdisciplinary Informatics Faculty Publications
There is a prevailing belief within the United States Department of Defense (DOD) that social media is a threat to national security, leading to restrictions in workplace use of social-media applications. However, instead of dismissing social media as a threat, leaders should be asking whether or not the information received via social media can be trusted, thus leveraging the information-sharing capabilities of social media. This article presents a theoretical case for quantifying social media trustworthiness by exploring the factors that influence trust in social media and proposing a trust framework to be used to quantify trustworthiness.
Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith
Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith
Journal of International Technology and Information Management
Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …
Newsrooms And Social Media, Hanna E. Steinker
Newsrooms And Social Media, Hanna E. Steinker
Williams Honors College, Honors Research Projects
The purpose of this research is to identify how local newspapers and newsrooms are converging to social media. An Ohio newspaper, The Post volunteered to have its Facebook Pages analytics studied over the course of two months, August through September. A constructed week was formed and four of the company’s Facebook Pages were analyzed. The study intends to examine the current social media position of The Post, assess the potential or areas of growth, and create a best practices manual to propel the selected newspaper’s social media accounts forward. Unlike traditional newspaper consumers, social media users tend to gather their …