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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Native Advertising Disclosures In Journalism: An Assessment On The Accurate Reporting Of Disclosure Wording In Conveying Advertising Intent, Darko Milenkovic
Native Advertising Disclosures In Journalism: An Assessment On The Accurate Reporting Of Disclosure Wording In Conveying Advertising Intent, Darko Milenkovic
Major Papers
The struggling journalism industry adopted the practice of native advertising to raise digital revenue. This practice offered advertisers a chance to purchase the services of a publication in order to have their story published. The goal of native advertising is for advertising to become invisible to consumers, and to be presented to audiences as if were regular editorial content. The only distinguishing feature is a disclosure, often identifying the accompanying article as being “Sponsored Content,” “Promoted Content”, “Custom Content,” or a “Paid Post.” This research paper discusses the struggles of journalism and digital advertising. It examines the many definitions of …
Media In Crisis: Journalistic Norms In Natural Disaster Coverage, Lindsey Hall
Media In Crisis: Journalistic Norms In Natural Disaster Coverage, Lindsey Hall
Honors Theses and Capstones
Nearing the end of 2017, the United States and the Caribbean were struck with back-to-back natural disasters that left the country in shock and turmoil. Among the three hurricanes that struck sequentially, Hurricane Harvey landed in Texas approximately on August 25th, 2017 and Hurricane Maria hit the Caribbean and Puerto Rico around September 20th, 2017. These disasters were a test for the new presidential cabinet of how they would handle their first natural disaster. Hurricane Maria and Hurricane Harvey caused similar levels of destruction, with Maria being a category five storm and Harvey a category four. However, the media reacted …