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Full-Text Articles in Social and Behavioral Sciences
Is Care In The Air?: A Crisis Ethics Case Study Of American Airlines’ Communication During The Covid-19 Pandemic, Lily V. Hicks
Is Care In The Air?: A Crisis Ethics Case Study Of American Airlines’ Communication During The Covid-19 Pandemic, Lily V. Hicks
Graduate Theses, Dissertations, and Problem Reports
This research proposes a qualitative case study of American Airlines’ communication during the first month of the COVID-19 global pandemic. Data from the airline’s press releases along with its tweets and a sample of organizational responses to those tweets are offered for proposed analysis using the lenses of Situational Crisis Communication Theory, the Applied Model of Care Considerations, and the body of crisis literature on audience coping and emotions during crises. This in-depth look at a unique communication phenomenon will be a fundamental step in examining how airline communication exhibits ethics or lack thereof and is related to people’s emotions …
Effects Of Humor Use By Brands And Their Parody Accounts On Twitter, Nick Eckman
Effects Of Humor Use By Brands And Their Parody Accounts On Twitter, Nick Eckman
Graduate Theses, Dissertations, and Problem Reports
This study examines the impact of humor use by brands and brand parody accounts on Twitter. Specifically, this research investigates how the type of humorous message and the message source influence perceptions of the brand, behavioral intentions toward the brand, and perceived parasocial interaction with the brand. It also examines the relationship between gender and perceptions of humor. Accordingly, this study uses a 2 (humor: wordplay vs. disparagement) x 2 (source: brand account vs. parody account) between-subjects online experiment to answer these questions. Key results suggest that parody Twitter accounts, particularly those using disparagement-style humor, may be advantageous to the …