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Full-Text Articles in Social and Behavioral Sciences
Libraries Atwitter: Trends In Academic Library Tweeting, Darcy C. Del Bosque, Sam A. Leif, Susie Skarl
Libraries Atwitter: Trends In Academic Library Tweeting, Darcy C. Del Bosque, Sam A. Leif, Susie Skarl
Library Faculty Publications
Purpose – This paper aims to present an overview of how libraries are using Twitter in an academic setting.
Design/methodology/approach – This study analyzed the current state of 296 Twitter accounts from a random sample of academic libraries. A total of 19 different criteria were explored, with an emphasis on the following three categories: layout and design, content and number of tweets, and account followers.
Findings – Only 34 per cent of libraries in the study had a Twitter account and characteristics varied widely among libraries, however it is evident that it is possible to successfully communicate with patrons via …