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A Web 2.0 Strategy For The Meek School Of Journalism And New Media, Lauren Zimmerman
A Web 2.0 Strategy For The Meek School Of Journalism And New Media, Lauren Zimmerman
Electronic Theses and Dissertations
This paper explains the evolution of the web from a "read only" format to a "read and write" format in which users generate content also. Using the components of a Web 2.0 platform, such as blogging, social networking, and podcasting, a strategy for the Meek School of Journalism and New Media is proposed. This strategy aims to help recruit new students to the school as well as inform current students about events and news. Recommendations included in the paper will discuss specifically how the meek school of journalism can adopt a Web 2.0 strategy with the assistance of its faculty, …