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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Tourism Marketing To Southeast Asian Countries Via Social Media And Its Ethical Implications, Emma Parker
Tourism Marketing To Southeast Asian Countries Via Social Media And Its Ethical Implications, Emma Parker
Student Research Submissions
As the influence of social media on the tourism marketing industry continues to grow, it becomes necessary to analyze how these platforms are being used. This study aims to determine the ways in which the combination of visuals and written copy in an Instagram post work to create an advertisable overall image of Southeast Asian countries as tourist destinations.
Using a qualitative content analysis, twenty seven posts from the official tourism Instagram accounts of Thailand, Vietnam, and the Philippines were analyzed to determine what overall image is being presented, how this is being accomplished, and if the advertisement of these …
A Content Analysis Of Queer Slang On Tik Tok, Kuri Benitez
A Content Analysis Of Queer Slang On Tik Tok, Kuri Benitez
Student Research Submissions
Social media platforms’ concentration of diversity and interactions has accelerated the rate of cultural change on the Internet. With the rise of Tik Tok, a video-sharing social media platform, language used by marginalized groups is being incorporated into the platform’s slang due to the rapid rotation of trends. This study aims to provide data to a new field related to Tik Tok culture and the effects of trends on marginalized groups.
Using qualitative content analysis, this article studies an LGBTQ+-inspired Tik Tok trend to determine if the portmanteau of “-ussy”’s meaning has changed from its original use and if trends …