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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Social Media Use During Natural Disasters: An Analysis Of Social Media Usage During Hurricanes Harvey And Irma, Larry J. King
Social Media Use During Natural Disasters: An Analysis Of Social Media Usage During Hurricanes Harvey And Irma, Larry J. King
International Crisis and Risk Communication Conference
This paper examines the use of social media in two recent national disasters and provides conclusions about the use of social media in these types of events.
Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano
Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano
International Crisis and Risk Communication Conference
This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …