Social and Behavioral Sciences Commons^™

A Multimodal Discourse Analysis Exploration Of A Crowdfunding Entrepreneurial Pitch., Victoria Doyle, Olivia Freeman, Brendan K. O`Rourke

Conference papers

This paper explores multimodal discourse analysis (Kress and Van Leeuwen, 2001) as a methodology to address the research question: How are environmentally conscious entrepreneurial ventures constituted in online investment crowd-funding pitches and the communications that surround them? While discourse may be realised in many different ways (Kress and Van Leeuwen, 2001 p.5, Bezemer and Jewit, 2010), multimodal discourse analysis focuses on analysing and describing a repertoire of meaning making resources which individuals use in various contexts (visual, gestural, written, actional etc.). Broadband internet and associated technologies mean that these crowdfunding pitches and many other genres tend to be much richer …

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

A Crowdsourcing Approach To Labelling A Mood Induced Speech Corpus, John Snel, Alexey Tarasov, Charlie Cullen, Sarah Jane Delany

Conference papers

This paper demonstrates the use of crowdsourcing to accumulate ratings from na ̈ıve listeners as a means to provide labels for a naturalistic emotional speech dataset. In order to do so, listening tasks are performed with a rating tool, which is delivered via the web. The rating requirements are based on the classical dimensions, activation and evaluation, presented to the participant as two discretised 5-point scales. Great emphasis is placed on the participant’s overall understanding of the task, and on the ease-of-use of the tool so that labelling accuracy is reinforced. The accumulation process is ongoing with a goal to …