Social and Behavioral Sciences Commons^™

A Content Analysis Of The Mpaa Rating System And Its Evolution, Cesar A. Perez

Honors College Theses

This thesis analyzes the content within PG-13 and R-rated films from 1984, 1994, 2004, and 2014 to determine if there is any indication of ratings creep. Ratings creep is a term used to describe the increase of adult content in movies; especially in movies aimed at a younger audience. The film industry since the beginning has had to adapt to an ever-changing society. From small silent pictures to big-budget digital productions the film industry has evolved into what it is today, a statement of freedom of expression. It is this freedom of expression, however, that has placed the industry in …

Mymedialife - Population-Driven New Media Social Marketing And Branding, Kenny Shults, Victoria Sterkin, Emily Hanlen

National Youth Advocacy and Resilience Conference

This workshop is intended for adolescent service providers and anyone interested in discovering new ways to conduct community outreach and marketing. This workshop will:

1. Examine how youth are consuming and utilizing new media in their lives, and the impacts of the new-media revolution on adolescent behavior, learning, and socialization.
2. Demonstrate how behavior science is organically infused into social marketing efforts.
3. Provide practitioners with an overview of a program that both teaches adolescents the fundamentals of social marketing (behavior-change) campaigns, but structures a process wherein youth envision, design, produce, and disseminate the campaign on behalf of the host agency.
4. Present MyMediaLife …