Social and Behavioral Sciences Commons^™

The Frame Of Social Media In Academic And Industry, Weiwen Zhou

Electronic Theses and Dissertations

With the development of technology, the communication between people has changed rapidly. Social media is a type of digital network designed to share content with other internet users based on their preferences and associations. The purpose of this research was to understand how industry press and the professional market place frame social media today. Moreover, this research showed the explored current social media pedagogy in business and communication programs to see if it matches the need of industry expectations. This study was a content analysis of the text-based study that uses a qualitative software-Leximancer to analyze data. The result suggested …

Content Contribution For Revenue Sharing And Reputation: A Dynamic Structural Model, Qian Tang, Bin Gu, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

This study examines the incentives for content contribution in social media. We propose that exposure and reputation are the major incentives for contributors. Besides, as more and more social media Web sites offer advertising-revenue sharing with some of their contributors, shared revenue provides an extra incentive for contributors who have joined revenue-sharing programs. We develop a dynamic structural model to identify a contributor's underlying utility function from observed contribution behavior. We recognize the dynamic nature of the content-contribution decision-that contributors are forward-looking, anticipating how their decisions affect future rewards. Using data collected from YouTube, we show that content contribution is …

The Development Of The Web And Its Impact On Libraries And Scholarly Communications, Michael B. Binder Dean Emeritus, University Libraries

DLPS Faculty Publications

In 2011 when I was given the opportunity of taking a research leave to explore a topic of my choice, I immediately thought of the changes in which we find information today both in our work and home lives. This was a natural reaction for me because ever since I had initiated my studies of librarianship and information science, I had been most interested in technology and its impact on libraries. This started with Professor Susan Artandi at Rutgers when I first learned of systems analysis and library automation and reached greater fruition under Professor Leon Montgomery's instruction on programming …

The Use Of Social Media For Academic Practice: A Review Of Literature, Retta Guy

Kentucky Journal of Higher Education Policy and Practice

Social media has become extremely popular among college students. It is estimated that several million students across the globe use these resources for personal interactions on a daily basis. As Web-based technologies are designed to support the social architecture of a community, educators and researchers are exploring the integration of social media in education. As scholars explore these new online communities, it is necessary to examine the use of social media tools by students of color, a segment of the population that has historically experienced inequalities associated with the use of and access to technology. The current literature review reports …

Twitris+: Social Media Analytics Platform For Effective Coordination, Gary Alan Smith, Amit P. Sheth, Ashutosh Sopan Jadhav, Hemant Purohit, Lu Chen, Michael Cooney, Pavan Kapanipathi, Pramod Anantharam, Pramod Koneru, Wenbo Wang

Kno.e.sis Publications

Twitris+ is a Semantic Social Media analytics platform to provide technologies for analyzing large-scale social media streams across Spatio-Temporal-Thematic (STT) and People-Content-Network (PCN) dimensions. It provides holistic situational awareness from one interface and enables organizational actors to engage in well-coordinated ways for desired tasks during emergency response.

Technology Can Be Blessing, Curse To Students, Alexandra Pittman

UCF Forum

Many college students seem to have forgotten what a university is for because they have become lost within their own technology.

When Antitrust Met Facebook, Christopher S. Yoo

All Faculty Scholarship

Social networks are among the hottest phenomena on the Internet. Facebook eclipsed Google as the most visited website in both 2010 and 2011. Moreover, according to Nielsen estimates, as of the end of 2011 the average American spent nearly seven hours per month on Facebook, which is more time than they spent on Google, Yahoo!, YouTube, Microsoft, and Wikipedia combined. LinkedIn’s May 19, 2011 initial public offering (“IPO”) surpassed expectations, placing the value of the company at nearly $9 billion, and approximately a year later, its stock price had risen another 20 percent. Facebook followed suit a year later with …

Digital Immigrant Teacher Perceptions Of Social Media As It Influences The Affective And Cognitive Development Of Students: A Phenomenological Study, Robert Williams

Doctoral Dissertations and Projects

The purpose of this transcendental phenomenological study is to describe how digital immigrant teachers perceive the influence of social media on the affective and cognitive development of students at three high schools in Alabama. As the prevalence of social technologies is increasing, educators must understand how it is affecting students in order to instruct students and utilize technologies in an effective manner. Thus, a phenomenological study should inform teacher practitioners on how to address concerns and issues associated with social media in order to positively influence the learning environment. Ten teachers were selected from one private and two public high …

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park

Communication Studies

In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.

The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker

Scholarship Colloquium

Why use Social Media?

Exposure

Access points

Promotion

Establish relationships

Promote discourse

Media Convergence Of Newspapers: A Content Analysis Of The Houston Chronicle's Print- And Web-Based Content, Amanda Sullivan

Masters Theses

The channels of news media have changed. The traditional route of receiving news via a newspaper has evolved into a more digital path, leaving many to question the future of the print publication. This study evaluates the print- and Web-based content of the Houston Chronicle. The researcher adds to the field of research on news media by analyzing the online and print content of the publication, creating a new way to categorize and evaluate the subject matter by placing it into four categories: repetition, adaptation, representation, and unique. The researcher seeks to answer three research questions, discovering how each medium …

Diffusion Of Social Media Among County 4-H Programs In Tennessee, Rebekah Bowen

Masters Theses

Over the past decade, Cooperative Extension and 4-H professionals have been faced with the decision of whether they should adopt new communication technologies such as social media to interact with their rapidly growing audience. Current research on social media and Extension shows that there are some identified risks and barriers (Fuess & Humphreys, 2011; Seger, 2011); however, many Extension professionals believe that social media usage could be very beneficial for Extension and\or 4-H usage (Coates, 2004; Rhoades, Thomas & Davis, 2009; Kinsey, 2010). In order to increase the body of empirical research on this subject, a quantitative study was conducted …

Sns As The Bellwether In Cyberspace: A Study On Sns Involvement And Online Media Use [Slides], Louisa Ha, Xiao Hu

School of Media and Communication Faculty Publications

Slides from a presentation given at the Interactive Media and Emerging Technology Division, Broadcast Educators Association Annual Convention on April 15-18, 2012 by Louisa Ha and Xiao Hu.

Sweetness And Strength: Codes Of Femininity And Body Image In Branded Social-Networking Messages And Consumer Responses, Anne M. Holcomb

Masters Theses

This study critically analyzes visual and text updates posted by two clothing brands to the social-networking site Facebook.com, including consumers' interaction with these marketing messages. A semiological textual analysis was conducted using Facebook updates by the Victoria's Secret PINK and Nike Women apparel brands, and the responses of fans who subscribed to these updates. Advertising aimed at women in print media has previously been analyzed in this way, revealing patterns of sexualization and objectification that can be harmful to women and men alike. My analysis builds on this tradition. Social-networking sites such as Facebook allow individual users unprecedented access to …

Nonprofit Organizations And Social Media: Streamlining Communications To Build And Maintain Relationships, Kristin Ann Kenney

Journalism

No abstract provided.

Advancing Employee Engagement Through The Development And Responsible Use Of An Internal Social Media Wiki, Marci Timlin

Nursing Posters

The purpose of this Evidence-based practice project is to increase employee engagement on the Surgical Care Unit through the use of social media. The fundamental reason for the project is to increase cohesion among employees by increasing communication, team building, and personal relationships.

Rights, Principles, And Data Use: An Investigation Of User Knowledge And Opinion Of Facebook's Legal Contract, Nikolas D. Payne

Theses, Dissertations and Capstones

This project investigated the legal contract to which users must agree before creating a Facebook account. Multi-methodological in nature, this research explored user knowledge and perception of the contract as well as how the contract measures up to the principles which Facebook claims serve as its foundation. For the quantitative portion of this analysis, a survey including measures of knowledge and perception was administered to respondents. The qualitative portion critically compared Facebook’s legal contract to the list of principles espoused by the company on their website. These analyses reveal that users rarely read this contract before agreeing to it, tend …

Social Media: Changing Advertising Education, Deborah A. Lester

Faculty Articles

Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …

The Vital Non-Action Of Occupation, Offline And Online, Dylan E. Wittkower

Philosophy Faculty Publications

Using an Arendtian framework, I argue that we can understand distinctive and effective elements of the #OWS movements as forms of non-action related to prior strategies of non-violence, the propaganda of the deed, and coalitions of affinity rather than identity. This understanding allows us to see that, while the use of social media in the movement does not provide the same affordances for building and maintaining power as physical occupation, and while online community clearly cannot substitute for physical community in many relevant and consequential ways, Facebook does nonetheless provide a platform well suited to maintaining power through these distinctive …

Using Social Media To Build Community Disaster Resilience, Neil Dufty

Neil Dufty

No abstract provided.