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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- Brand Advocacy (1)
- Brand trust (1)
- Broadband (1)
- Cable TV (1)
- Celebrities (1)
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- Convergence (1)
- Core communicational technologies (CCT) (1)
- Decentralization (1)
- Enterprise computational technologies (ECT) (1)
- Fixed line (1)
- Group Collaboration Technologies (GCT) (1)
- Higher education sector (HES) (1)
- ICT role and Adoption model (IRA) model (1)
- ICT; Knowledge based economy; Multimedia (1)
- Information communication technology (ICT) (1)
- Mobile phones (1)
- Organization productivity (1)
- Organizational effectiveness (1)
- Organizational efficiency (1)
- Organizational performance (1)
- Pakistan (1)
- Social media (1)
- Super-corridor (1)
Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Role Of Celebrities In Creating Brand Advocacy: An Analysis Of Social Media Users In Pakistan, Syeda Batool Abbas, Usamah Iyyaz Billah
Role Of Celebrities In Creating Brand Advocacy: An Analysis Of Social Media Users In Pakistan, Syeda Batool Abbas, Usamah Iyyaz Billah
Business Review
The purpose of this research study is to investigate the role of celebrities in creating brand advocacy for mobile phones amongst social media users of Pakistan. The role of celebrities has been tested through the constructs of celebrity attractiveness, trustworthiness and expertise while brand trust has been added as a mediator. The study variables of the research have been empirically tested for the first time for the mobile phone industry and from social media users. The theoretical framework was developed based on relevant research on the study topic. Research design of the study is Quantitative, one-shot, cross-sectional in nature. Data …
Factors Leading To Decentralization Of Ict Companies: The Case Of Multimedia Super Corridor, Malaysia, Muhammad Asim Tufail, Abu Hassan Abu Bakar, Wiwied Virgiyanti, Faisal Manzoor Arain
Factors Leading To Decentralization Of Ict Companies: The Case Of Multimedia Super Corridor, Malaysia, Muhammad Asim Tufail, Abu Hassan Abu Bakar, Wiwied Virgiyanti, Faisal Manzoor Arain
Business Review
Technological development in the information and communication technologies (ICT) sector is essential to attain sustainability in today’s era. Cities have developed satellite towns at the periphery with hi-fidelity digital and physical infrastructure which converts a single cantered city into a multi cantered one. In case of Kuala Lumpur Metropolitan Area (KLMA) the shift of civic services to Putrajaya and development of Multimedia Super Corridor (MSC) which offers incentives to local and foreign companies to develop a super block of research and development based economic sector. This development spearheaded the Malaysian Vision 2020 of knowledge based economy and society and has …
Role Of Information And Communicational Technologies In Perceived Organizational Performance: An Empirical Evidence From Higher Education Sector Of Pakistan, Irfan Saleem, Tahir Masood Qureshi, Saba Mustafa, Farooq Anwar
Role Of Information And Communicational Technologies In Perceived Organizational Performance: An Empirical Evidence From Higher Education Sector Of Pakistan, Irfan Saleem, Tahir Masood Qureshi, Saba Mustafa, Farooq Anwar
Business Review
This research study is an attempt to measure Impact of Information Communication Technology (ICT) on Organizational Productivity (Efficiency and Effectiveness); which leads to Organization Performance (∆Cost, ∆Time, and ∆Quality) using IRA Model. Study also explores barriers in ICT Adoption and impact of IT Literate Human Capital on Organizational Productivity. Sample for this research study has been chosen from Higher Educational Sector (HES) of Pakistan. These institutions are located at various geographic locations of Pakistan. Result shows significant relation of ICT adoption on the effectiveness, nonetheless ICT adoption is insignificant on efficiency; however the relationship between the two is positive. Research …
Converged Service Of Data, Video And Voice – Readiness Of Pakistani Market, Syed Irfan Nabi, Danish Abrar, Karim Chagani, Adnan Anwar Khan, Anwar Ul Haq
Converged Service Of Data, Video And Voice – Readiness Of Pakistani Market, Syed Irfan Nabi, Danish Abrar, Karim Chagani, Adnan Anwar Khan, Anwar Ul Haq
Business Review
This paper reports selective results of the study to explore the acceptability and readiness of consumers to switch from existing separate date, voice and video services to a single converged service over a fixed line. Providing a converged service requires effort in three areas i.e. convergence supporting technology, converged (unified) service offering and development of access devices. This study is only about a converged service offering. Market for Cable TV service in Pakistan is more established and mature as compared to that of Internet. Research question of this study was that ‘broadband alone may not be able to create a …