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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
New Media, Branding And Global Sports Sponsorship, James Santomier
New Media, Branding And Global Sports Sponsorship, James Santomier
WCBT Faculty Publications
New media has emerged as a significant dimension of branding and global sports sponsorship because it provides the capability to communicate with consumers worldwide via a multitude of digital platforms. This paper discusses the results of a systematic review of the development of global sports sponsorship and the importance of new media integration to the sector for the future. Results indicate that a new paradigm is emerging which involves thematically linked, integrated, strategic global marketing initiatives driven by new media applications, which have enhanced the value of sports sponsorship.
Online File Sharing: Resolving The Tensions Between Privacy And Property, Frances Grodzinsky, Herman T. Tavani
Online File Sharing: Resolving The Tensions Between Privacy And Property, Frances Grodzinsky, Herman T. Tavani
School of Computer Science & Engineering Faculty Publications
This essay expands upon an earlier work (Grodzinsky and Tavani, 2005) in which we analyzed the implications of the Verizon v RIAA case for P2P Networks vis-à-vis concerns affecting personal privacy and intellectual property. In the present essay we revisit some of the concerns surrounding this case by analyzing the intellectual property and privacy issues that emerged in the MGM Studios v. Grokster case. These two cases illustrate some of the key tensions that exist between privacy and property interests in cyberspace. In our analysis, we contrast Digital Rights Management (DRM) and Interoperability and we examine some newer distribution models …
Global Media, Communication Technology, And The War On Terror, James Castonguay
Global Media, Communication Technology, And The War On Terror, James Castonguay
Communication, Media & The Arts Faculty Publications
From the telegraph, radio, film, and television to the Internet and mobile satellite networks, media and communication technologies have been integral to the waging and representation of war. Always eager to improve communications, surveillance, and weapons systems, military institutions have funded and developed new communication technologies and media since at least the 19th century, and journalism and entertainment have long been central to governments’ propaganda efforts. In the current context of the Iraq War and the “war on terror,” most accounts of international communication equate media with news (ignoring other genres) and often neglect the crucial role that audiences and …
Sport New Media, James Santomier, Joshua Shuart
Sport New Media, James Santomier, Joshua Shuart
WCBT Faculty Publications
One of the dominant strategies currently used to address increased complexity in competitive business environments is to adopt technology at all levels of the enterprise. New media is a dimension of technology that is being adopted almost universally by sport enterprises worldwide. The purpose of this paper which is based on meta-analysis, secondary sources, technical reports and interviews, is to build on current knowledge related to sport new media to discuss: (1) new media technologies relevant to the sport industry and (2) considerations for developing and implementing sport new media projects. Within the complex global business environment, sport managers should …