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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Status: In A Relationship How Effective Is Customer Relationship Marketing On Facebook?, Courtney Weiss
Status: In A Relationship How Effective Is Customer Relationship Marketing On Facebook?, Courtney Weiss
Honors Projects in Marketing
Facebook provides an avenue for companies to connect with consumers in new ways. Since so many tools for communication are available on the site, it can be difficult for a company to focus its marketing efforts. This study examines how consumers respond to Facebook Advertisements and company pages on Facebook in order to determine where companies should allocate their resources on the social networking site. Specifically, it explores consumer click-through rates on Facebook Ads, as well as consumer perception of various Facebook promotional tools. The methodology includes traditional research in the form of a literature review, as well as focus …
Twitter: Businesses Increasing Their Revenues 140 Characters At A Time, Adekemi O. Oyalabu
Twitter: Businesses Increasing Their Revenues 140 Characters At A Time, Adekemi O. Oyalabu
Honors Projects in Communication
With the consumer market becoming more competitive by the day, businesses must find innovative yet cost effective means of reaching their target markets and steadily increasing their revenues. While businesses compete with one another to remain the best, they must have a strategic market plan that differentiates their products and/or services from their competitors. In an effort to do this, many businesses have begun using social networking sites such as Facebook, MySpace, and LinkedIn as a means of reaching their target markets. Such sites have opened businesses to a new level of advertising where they reach consumers faster, have the …
The Effect Of Web Usability On Users’ Web Experience, Molly Herring
The Effect Of Web Usability On Users’ Web Experience, Molly Herring
Honors Projects in Information Systems and Analytics
The ease with which a website visitor can find what they need is positively correlated with visitor satisfaction(Institute for Dynamic Educational Advancement, 2008). Web usability is a field that studies what factors affect the visitor’s ability to navigate through a website. Although there are publications outlining specific usability guidelines, many of them have little or no academic research to support the claim. HHS developed a list of 209 guidelines and rated each according to their strength of evidence (research-based support, 5 – high, 1 – low). Using heuristic evaluation and usability testing, this study provides additional research-based knowledge for those …