Social and Behavioral Sciences Commons^™

Catholicism Online: How The Church Is Communicating In The Visual Field, Alexandra Barfield

Honors Theses

ABSTRACT

Given the rise and importance of social media in the last two decades, religious institutions, especially the Roman Catholic Church, have an important place online to fulfill their mission and belief of spreading the Gospel message. Communicating this message on social media and with contemporary marketing practices is an opportunity and a challenge for churches, Catholics, and apostolates alike. In this study, I analyze a variety of Catholic-related Instagram accounts and interview individuals involved in Church management and content creation. This primary research is prefaced with secondary research exploring the status of the Catholic Church in the United States, …

Targeted Online Advertisements: Effectiveness As A Function Of Need-For-Cognition, Katherine Dorothy Drebin

Honors Theses

Previous research has suggested that targeted online advertising is more effective when users have a preexisting interest in a product or service. While technology now allows marketers to track the demographics and behaviors of potential customers, the current research examines online ad-perception at an individual level, specifically focused on differences in need-for-cognition. Participants were asked to read a short online news article and were randomly assigned to view a webpage containing either gender-neutral or gender-targeted advertisements. While it was predicted that advertisement recall would be stronger for targeted than non-targeted advertisements, no such association was found. Additionally, advertisement recall did …

Online Dating And Relationships On Campus: Gender, Religion, And Parental Marital Status Influencing Expectations And Experiences, Carla Gottlich

Honors Theses

Past research of college campus relationships and dating has found that gender, religion, and parental marital status may each play a role in determining expectations and experiences. Due to the recent popularity with online dating, I explore college student’s expectations and experiences and the roles that gender, religion, and parental marital status play in this pursuit. An anonymous survey was sent to a random sample of 918 student e-mail addresses. Students were asked what they expected from online dating, and what the experiences have been like for those who have participated. The survey, containing both open and closed ended questions, …