Social and Behavioral Sciences Commons^™

Youth Perspective On Social Media Discourse On Lazy Nigerian Youth Conversations, Nkiru Comfort Ezeh, Augustine Godwin Mboso

Informasi

The Social Media has emerged as a new platform for discourses. It has no doubt provided people with easier and faster accessibility to information and has become an outlet for them to share their views on socio-political issues. It has also been observed that negative and hate comments seem to dominate on social networks used for social and political communication. Anchored on Public Sphere Theory, focus group discussions were conducted with undergraduate youths in South-east Nigeria examined on the issue of President Mohammadu Buhari's referring to Nigerian youths as lazy, while speaking at the Commonwealth Business Forum in Westminster on …

Satirical Political Communication 2019 Indonesia's Presidential Election On Social Media, Anang Sujoko

Informasi

This study aims to reveal how satirical political communication by three kinds of social media accounts that have a large followers in Indonesia in the theme of the 2019 Presidential Election. Using Van Dijk's critical discourse analysis model, this study uncovered the discourse that underlies criticism of candidates for presidential and vice-presidential candidates 2019 on Youtube, Facebook, and Twitter. The research found Prabowo vs. Jokowi's rap battle by skinnyindonesia24, nurhadi_aldo's Instagram account, and #2019GantiPresiden as the most prominent accounts that distributed satire political communication. The owner of a social media account produces messages based on a lively and controversial issue …

The Power Of Social Media In Berlibur As New Social Movement In West Bandung Regency Indonesia, Meria Octavianti, Atalia Praratya

Informasi

Social media has a tremendous power to drive community participation in development. This is evidenced by Berlibur (bebersih keliling lembur) 'Cleaning Our Surroundings', a program that have been successfully held regularly by many communities in West Bandung Regency. Berlibur is a new social movement in West Bandung that is rooted from the concern of various communities about environmental cleanliness, particularly about the bad habit of littering. This study employed qualitative method with case study approach to describe how the power of social media can drive community participation in this independent environmental cleaning up program. The results showed that the form …

Churches Can Increase Membership Among Millennials And Generation Z By Using Social Media, Deja Erin Mcghaw

Theses

This project examines how churches can increase membership among Millennials and Generation Z on social media. The final deliverable is a 45-minute webinar offering tips for churches to create effective and relevant content online. This webinar will be housed on a website created called Social Media for Churches. It features many videos and resources to help churches with social media such as trends, recommendations, practical tips, and free tools for content creation. Doc

Identifying And Characterizing Alternative News Media On Facebook, Samuel S. Guimaraes, Julia C. S. Reis, Lucas Lima, Filipe N. Ribeiro, Marisa Vasconcelos, Jisun An, Haewoon Kwak, Fabricio Benevenuto

Research Collection School Of Computing and Information Systems

As Internet users increasingly rely on social media sites to receive news, they are faced with a bewildering number of news media choices. For example, thousands of Facebook pages today are registered and categorized as some form of news media outlets. This situation boosted the so-called independent journalism, also known as alternative news media. Identifying and characterizing all the news pages that play an important role in news dissemination is key for understanding the news ecosystems of a country. In this work, we propose a graph-based semi-supervised method to measure the political bias of pages on most countries and show …

Business Practice Of Social Media - Platform And Customer Service Adoption, Shujing Sun, Yang Gao, Huaxia Rui

Research Collection School Of Computing and Information Systems

This paper examines the key drivers in business adoptions of the platform and customer service within the context of social media. We carry out the empirical analyses using the decision trajectories of the international airline industry on Twitter. We find that a firm's decision-making is subject to both peer influence and consumer pressure. Regarding peer influence, we find that the odds of both adoptions increase when the extent of peers' adoption increases. We also identify the distinctive role of consumers. Specifically, before the platform adoption, firms learn about potential consequences from consumer reactions to peers' adoptions. Upon the platform adoption, …

Social Media As An Innovative Policy Tool: Lessons And Recommendations From The City Of Austin, Jayce L. Farmer, William A. Costello Jr.

Journal of Public Management & Social Policy

Social media brings opportunities for local governments to innovatively engage the public to enhance service delivery. Using the City of Austin, Texas as a backdrop, we assess the Austin Police Department’s utilization of social media in its communication efforts around community policing. This assessment develops a practical model to evaluate its community policing communication policies and practices by way of social media. The findings from this assessment provide several lessons and recommendations for practitioners to use in their efforts to integrate social media into public service delivery. These lessons and recommendations drawn from this case can provide an example of …

Social Media Impact On Urban Awareness In Saudi Arabia: An Empirical Study, Nahar Bahij, Mohammad Alghamdi

Emirates Journal for Engineering Research

The Kingdom of Saudi Arabia is one of the most active countries in social media, as it is leading the world in the number of active users on Snapchat and on the way to top the number of users on Instagram. Recently, many local and Arab influencers have launched accounts on social media platforms to create urban awareness among the public, which makes it a new phenomenon that needs to be studied.

This research aims to study the impact of social media platforms and applications on urban awareness in the Kingdom of Saudi Arabia. The research used the methodology of …

An Examination Of Community Members' Reactions To Violent Viral Media And Their Perceptions Of Its Impact On Black Chicago Communities, Paviella Foster

Dissertations

The City of Chicago has always been known for its violence and high crime rates. Traditional media has portrayed Chicago as a war zone in terrifying headlines and news stories. While traditional media has portrayed a distorted view of senseless murders and gang violence in Black Chicago communities, residents of these communities have used social media to tell their deepest truths. The existence of social media platforms has provided an outlet for Black Chicago residents to show their daily realities to connect with others. Community members upload or share violent viral media as a way of expressing their environment, their …

How Did The Nra Employ Presidential Election Year Propaganda Against Barack Obama Within The Shifting Paradigm Of The Digital Age?, Rodney James Edgar

UNLV Theses, Dissertations, Professional Papers, and Capstones

The National Rifle Association is one of the most successful lobbying groups in the United States of America. There are a few key elements that contribute to this perfect storm of passion, constitutional rights, misinformation and social division. Perception is often credited with being synonymous with reality. As an influential organization, the NRA has used its platform to spread communication, a practice which is enabled and enhanced by the technology, speed of delivery and vast reach that comes with the information age. The focus of this study will be on two artifacts from the digital archives of the NRA. For …

Discretionary Dissemination On Twitter, Richard M. Crowley, Wenli Huang, Hai Lu

Research Collection School Of Accountancy

Using an unsupervised machine learning approach to analyze 12.8 million tweets posted by S&P 1500 firms from 2012 to 2016, we find that firms tweet more financial information around significantly negative or positive earnings announcements or accounting filings. Specifically, we observe a symmetric U-shaped relation between the number of financial tweets and the materiality of accounting information events. This relation is consistent with the theoretical prediction in Hummel et al. (2018) which assumes that managers are sensitive to their firm’s fundamental value. We document that this relation also holds for hyperlink usage in tweets about financial information around important events, …

“I’M Real I Thought I Told Ya”: Developing Critical Media Literacy Through U.S. Latinx Digital Media Representations, Solange T. Castellar

Dissertations, Theses, and Capstone Projects

This thesis explores how audiences engage with U.S. Latinx media representations through the practice of critical media literacy. I interrogate how media consumers construct critical media literacy through interacting with U.S. Latinx figures on digital media platforms, particularly on the social-media app, Twitter, and the user-generated video content platform, YouTube. Throughout this thesis, I argue that users on these platforms who engage with U.S. Latinx pop culture figures, like Jennifer Lopez and Belcalis Almanzar (Cardi B), read, digest, and comprehend a variety of multimedia images, texts, or videos, and that this engagement becomes an accessible form of critical media literacy, …

Art Therapy, Mass Media And Self-Acceptance With Adolescents: A Literature Review, Samantha Leary

Expressive Therapies Capstone Theses

This literature reviews provides a synopsis of art therapy its potential benefits in combating negative effects associated with social media and adolescents’ sense of self-acceptance. Using art therapy as a mode of self-expression is found to help negate negative effects of social media and provide adolescents with healthy tools to help them develop and grow. Social media provides a wealth of information that can be detrimental to the emotional growth of young adults. In this literature review lack of face to face connection, idealized beauty standards, instant gratification and social comparisons are correlated to depressive symptoms in adolescents. Through the …

Sustainable Journalism Education: A Curriculum Review And Revision Of The Winona State Journalism Program, Doug Westerman

Leadership Education Capstones

This report seeks to understand the current state of the journalism program at Winona State University (WSU). Through faculty interviews, a survey of students, and a review of journalism curriculums throughout the country, the report concludes with curriculum recommendations, in the hope of assuring, maintaining and sustaining the WSU journalism program in the ever-changing news ecosystem.

Emotional Engagement Of Consumers: A Case Study Between Peloton And Classpass And Their Differences In Branding Initiatives On The Facebook Platform, Meredith Stephens

Honors College

This thesis investigates two companies whose products offerings are alike, yet their branding via the Facebook platform is different. Throughout this thesis, there will be research gathered from organic Facebook posts between the two companies’ brand pages on the Facebook Platform. The research consists of total reactions as well as comments on a per post basis for various posts throughout September of 2018 and 2019. The raw data that this thesis will be using will be positive emotionality scores from LIWC1 (after comments are entered and run through the software) as well as the total number of reactions (likes, loves, …

Virtually Invincible: The Impact Of Social Media Presentation On Rock Climbing, Lilly Posner

UNLV Theses, Dissertations, Professional Papers, and Capstones

Rock climbing, a distinguished and culturally relevant ‘extreme’ sport, has experienced a remarkable increase in popularity and media attention. Sparse research has been conducted on the impact of social media presentation and how it may inspire athletes to intensify risks. This element introduces a paradox in the evolving nature of extreme sports that warrants a deeper examination; Can the authenticity of a private, individualized sport be retained in a social space dedicated to public spectacle? By method of documentary and inspired by a descriptive phenomenological approach, this research explores the meanings, motivations and risk perceptions of rock climbers to discover …

The Influence Of Social Media In Recommending Tourism Destinations: A Study Of Kuwait, Ibrahim Ahmad Mohammad Alkandari

Mass Communication Dissertations

Technology has played an essential role in both personal and business applications. In this context, the Social Media (SM) is considered to be among the most powerful communication platforms, with an impact on the supply and demand sides of tourism. The impact of SM on tourism have been studied and researched from various perspectives. Yet the volume of research suggests that few have studied the use of the SM to recommend tourism destinations in the Gulf Cooperation Council (GCC) countries. Therefore, this dissertation intends to study the impact of SM on the intention to recommend tourism destinations based on users’ …

Digital Literacy Education In The Industrial Revolution 4.0 In Alquran Primary School Students, Nofha Rina Mrs, Jenny Ratna Suminar Ph.D, Ninis Agustini Damayani Ph.D, Hanny Hafiar Ph.D

Library Philosophy and Practice (e-journal)

The development of the world at this time has entered the era of the industrial revolution 4.0 and has an effect on human life based on information. Elementary school students as alpha generation or internet generation are users who are familiar and very dependent on technology especially with social media. Research on digital literacy is still rare, especially in Indonesia. The subjects of this study are students aged 11-12 years who are active users of social media. This research uses a qualitative approach with a case study method. The informants used as the sample of the study were five people …

Social Media As A Personal Branding Tool: A Qualitative Study Of Student-Athletes’ Perceptions And Behaviors, Jin Park, Antonio Williams, Sungwook Son

Journal of Athlete Development and Experience

While previous research focused on social media and student-athletes, there is a lack of knowledge about positive functions of social media use for student-athletes, especially personal branding purposes. Thus, this study aimed to explore how student-athletes perceive and use social media for personal branding purposes. A total of 11 student-athletes at a Division I university participated in semi-structured interviews. Considering the exploratory nature of the study, a qualitative inquiry and a phenomenology approach were employed to grasp an overall understanding of student-athletes’ personal branding via social media. The self-presentation theory was adopted to help understand student-athletes’ use of social media. …

The Roles Of Emotional Cues And Purchasing Incentives In Wechat Commerce: A Content Analysis, Xuezhu Hao

USF Tampa Graduate Theses and Dissertations

In recent years with the development of social media, a variety of business forms have also developed. In the United States, there are advertising and business forms based on social media platforms such as Facebook and Instagram. However, in China, WeChat is the mainstream social media platform with a staggering number of active online users. As a mainstream social media platform, WeChat has extended a new business form, which is the Micro-business. With the changes in purchasing needs and economic forms, more and more people are participating in Micro-business buying and selling transactions. The formation of a new type of …

Utilizing Twitter To Communicate Risk After A Natural Disaster, Taylor K. Ruth, Teresa Suits, Ashley Mcleod-Morin, Ricky W. Telg

Journal of Applied Communications

Hurricane Michael hit the Florida panhandle as a category five hurricane on October 10, 2018. One of the risks after a hurricane is the spread of mosquito-borne disease due to standing floodwaters, which provide perfect breeding grounds for mosquitoes. People often turn to social media during times of crisis to receive up-to-date information. Therefore, there is a need to understand how to use social media to communicate about risks after a natural disaster. The purpose of this study was to explore how Twitter was used to communicate about mosquito control before and after Hurricane Michael and was guided by the …

The Impact Of Social Media On Improving English Learning Skills: A Case Study Of Uae, Sameer O. A Baniyassen

Dissertations

Social media are one of the current forms of media that have diverse qualities and characteristics. Today, the use of social media is growing day by day at a significant rate. It is in this domain that students can virtually meet with their classmates and their teachers. They can communicate issues that are of significance and are related to their learning process. This study aimed to explore how social media platforms could affect English learning skills and to find whether social media could improve English language skills. The current study used mixed methods involving quantitative and qualitative approaches, such as …

Experientiallearning@Socialmedia.Edu: Using The Tech Start-Up Concept To Train, Engage, And Inform Students, Stephanie J. Coopman, Ted Coopman

Faculty Publications

Undergraduate and graduate students were enrolled in an upper-division online experiential learning course organized as a technology company start up at a public university in the US. Students participated in an academic department’s social media team, publishing a weekly newsletter and producing and curating content for multiple social media outlets designed for public and university audiences, a website for the department’s students, and a career portal. Responses to survey questions provided support for Experiential Learning Theory’s cyclical learning model. In addition, students viewed the entrepreneurial approach to the team as both liberating and challenging as they engaged with each other …

Social Media And Customer Engagement: Customer Relations In A Digital Era, Nadia Delanoy

Walden Dissertations and Doctoral Studies

Traditional big data analytics do not include the contextual facets that social media narratives and customer engagement do. There is currently a gap in research on how customer relations managers can integrate social media in their existing data analytics to improve business performance. The purpose of this qualitative, exploratory multiple case study was to further understand of how customer relations managers can use social media within the context of already existing data analytics across industries in Canada. Communication theory was the conceptual lens for assessing customer relations management and consumer feedback within an increasingly digital business environment. Purposeful sampling was …

Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks

Walden Dissertations and Doctoral Studies

Harmful social media communications in collegiate athletics are challenging, compelling athletic administrators to implement strategies to mitigate costly damage to the university. Grounded in framing theory, the purpose of this qualitative multiple case study was to explore strategies some collegiate athletic administrators use to mitigate negative social media communications by their student-athletes and coaches that may cause problems resulting in reputational damage to the brand, negative publicity, financial loss, sanctions, and fines for the university or college. Participants were 4 collegiate athletic administrators located in the southeastern United States, who had a social media policy and strategies to successfully mitigate …

Parenting In The Public Eye, Sarah Stauff

Communication Senior Capstones

This paper examines how parents share photos, videos and information about their children on social media websites, called sharenting. COPPA, the Children’s Online Privacy Protection Act is mentioned specifically because it does not protect children’s online presence from their parents. Multiple types of sharenting are examined such as; posts for family and friends to view, informational blogs and posts, punishment posts, and YouTube vlogging, or blogging in a video format. Vlogging is dissected by studying three different family vlog YouTube channels and the content that they create. The confidence and sense of self worth of children whose parents participate in …

This Has To Meme Something: Social Polarization And Internet Memes, Adrianna Lyn Candor

Senior Projects Fall 2020

I am analyzing the ways in which memes function on social media, as a reflection of culture. Do memes fulfill a role of expression for people's identities and cultures in society? If so, how do they fulfill that role for various groups of peoples, and what are the implications?

Emerging Digital Marketing Strategies Using Mobile Instant Messaging, Philip Earl Bailey

Walden Dissertations and Doctoral Studies

Customer engagement by commercial mobile instant messages (MIMs) is hampered by the high rate of customer irritation of receipt of the message. Increasing customer engagement is essential to marketing managers because MIMs marketing opportunities do not translate into sales unless marketers employ effective strategies for MIMs as a communication channel. Grounded in the technology acceptance model, the purpose of this qualitative multiple case study was to explore strategies marketing managers used to improve customer engagement with MIMs. The participants included 4 marketing managers from 3 organizations in the southeastern region of the United States who utilized MIMs as a marketing …

The Relationship Between Social Media Engagement And Psychological Well-Being In College Students At The University Of New Hampshire, Emily G. D'Antonio

Honors Theses and Capstones

Social media use has increased substantially in recent years, and for the college-aged population, social media is often the leading method of communication. Research indicates this reliance on digital connection could have a negative impact on the health of young adults (Bagroy et al., 2017). The college years are a time of personal growth and defining actions, yet can also be burdened by mental health issues related to stress, anxiety, and depression (Hunt & Eisenberg, 2010). Acknowledging these trends, the current study explores how college students’ specific frequency and intentionality while interacting on social media relates to their psychological well-being. …

Just Post It: A Critical Discourse Analysis On Nike’S Instagram, Jillian Cataldo

Honors Theses and Capstones

No abstract provided.