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Full-Text Articles in Social and Behavioral Sciences
Examining The Relationship Between Media Consumption And Kenya's Political Culture, Gilbert Kipkoech
Examining The Relationship Between Media Consumption And Kenya's Political Culture, Gilbert Kipkoech
Theses and Dissertations
Using data collected from 206 participants, this country-specific study examines the relationship between media consumption and Kenya’s political culture. Political scientists and communicators contend that political culture encompasses several aspects. In this study, only four aspects of a country’s political orientations (culture) and its relationship with the media are examined (a) Political participation, (b) political trust, (c) patriotism, and (d) inter-ethnic attitudes. Drawing on past research, the study establishes a link between media use and political attitudes and behaviors of the Kenyan people, operationalized in the study as the political culture. While the literature is divided on whether the media …
Journalists’ Level Of Knowledge On Empirical Research And Opinion Polling: A Study Of Kenyan Journalists, Dane M. Kiambi
Journalists’ Level Of Knowledge On Empirical Research And Opinion Polling: A Study Of Kenyan Journalists, Dane M. Kiambi
College of Journalism and Mass Communications: Faculty Publications
This study examines the level of knowledge of Kenyan political reporters on a few key concepts of empirical research and opinion polling. Although data from this study are from a nonrepresentative sample, it offers important insights into levels of knowledge on an important topic in journalism. Results indicate that 63. 4 percent of the reporters did not know that survey findings from a nonrandom or nonprobability sample cannot be generalized to the population. Another 63. 4 percent did not know that sampling error cannot be computed from data that were collected using a nonrandom sample, while 49. 3 percent did …