Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Publication
Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Making It Pay To Be A Fan: The Political Economy Of Digital Sports Fandom And The Sports Media Industry, Andrew Mckinney
Making It Pay To Be A Fan: The Political Economy Of Digital Sports Fandom And The Sports Media Industry, Andrew Mckinney
Dissertations, Theses, and Capstone Projects
This dissertation is a series of case studies and sociological examinations of the role that the sports media industry and mediated sport fandom plays in the political economy of the Internet. The Internet has structurally changed the way that sport fans access sport and accelerated the processes through which the capitalist actors in the sports media industry have been able to subsume them. The three case studies examined in this dissertation are examples of how digital media technologies have both helped fans become more active producers and consumers of sports and made the sports media industry an integral and vanguard …
The Curated Chronicles Of The American Family: An Ideological Analysis Of The Love Taza Blog, Elizabeth Radley
The Curated Chronicles Of The American Family: An Ideological Analysis Of The Love Taza Blog, Elizabeth Radley
Master's Theses
Named one of the top ten influencers of parenting by Forbes, Naomi Davis of the family-lifestyle Blog, Love Taza has transformed her family chronicles into a successful Internet business with an extensive following ("Top Influencers of 2017: Parenting"). This thesis examines the content of Love Taza to understand what messages Naomi communicates to her readers and how her readers may be receiving those messages. Using a sample of 600 posts from 2012-2017, a quantitative analysis was conducted to determine the type of content being presented. According to the findings, the majority of the posts included sponsored content and the most …
Talking Sports: Rhetorical Benefits Of Blogging Sports Journalism, Lucas Green
Talking Sports: Rhetorical Benefits Of Blogging Sports Journalism, Lucas Green
Online Theses and Dissertations
The introduction of new publishing platforms like blogs into the world of sports journalism has forced journalists to modify their technique and approach to writing. This paper addresses that shift through examination of rhetorical theory, in-depth first-person research, and a culmination of rhetorical advantages for digitally publishing sports journalists. In the first section of this thesis, the author establishes the rhetorical act of blogging through the theoretical lenses of Mikhail Bakhtin and Mary Hocks while analyzing the sports blog, SB Nation. Then, the author conducts survey-driven research with actual blogging sports journalists to understand their opinions and viewpoints about blogging. …
Blogging As Marketing: From Writing To Revenue, Matthew Headland
Blogging As Marketing: From Writing To Revenue, Matthew Headland
Williams Honors College, Honors Research Projects
This research paper explores the evolution of writing from a form of self-expression into a tactic to build community and to earn revenue in the form of web logs, or blogs. A history tracing blogging back to personal diaries and journals operates to set the context for the methods by which current day blogs create persona, community, and revenue. Through research conducted utilizing industry reports, academic texts, and professional blog articles, a thorough examination of 3 types of blogs outlines the methods of creating a successful blog and how each type of blog is monetized. Current trends in personal blogging, …