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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Professor's Book To Be Published In Chinese, Jenni Hodges
Professor's Book To Be Published In Chinese, Jenni Hodges
News Releases
Professor Daniel Estes’ “Handbook on the Wisdom Books and Psalms” will soon be available to Chinese Christians. A California nonprofit, Kernel of Wheat Christian Ministries, recently signed a contract for both simplified and traditional Chinese editions.
What Makes A Font Persuasive?: An Eye-Tracking Study Of Perception In American And Chinese Assessment Of Fonts, Kimberly Sulak
What Makes A Font Persuasive?: An Eye-Tracking Study Of Perception In American And Chinese Assessment Of Fonts, Kimberly Sulak
All Theses
Professional, technical, and visual communication practitioners and academics have historically overlooked visual rhetoric and how it is employed in business communications as well as how various cultures comprehend and respond to the design elements and visual composition of business documents. More specifically typography, the building blocks of a document, has been little explored in professional and technical communication research. As such, this study utilizes eye-tracking technology in conjunction with other data collection methods to understand if and how fonts contribute to the persuasiveness of business communications and if different cultures vary in typeface assessment and perception.
Mackiewicz and Brumberger have …
Chinese International Students' Cross-Cultural Adaptation And Online Communication, Chen Wei Wu
Chinese International Students' Cross-Cultural Adaptation And Online Communication, Chen Wei Wu
Graduate Theses and Dissertations
This study explored Chinese international students' computer mediated communication with both Americans and Chinese during their studying in the U.S. based on a Cross-Cultural Adaptation theory. The specific purpose of this study was to test five theorems of the theory with a sample of Chinese international students and to explore how Chinese international students' intercultural transformation, adaptive personality, host communication competence, and their interpersonal and mass communication with both host and ethnic groups associate together.