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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Digital Advocacy & Activism Presentation 2012, Joseph A. Santiago
Digital Advocacy & Activism Presentation 2012, Joseph A. Santiago
Lesbian Gay Bisexual Transgender Queer Center
This presentation on Digital Advocacy & Activism was given at the Northeast Consortium Meeting on June 29th 2012. It was designed to be an introduction to the topic as well as information on how to create a strategic plan that is intentionally designed to connect with students and other target audiences. This presentation concludes with examples of applications to utilize while creating a community campaign.
Public Relations For Prosocial Change: A Case Study Of A Nonprofit Organization's Efforts To Gain Visibility And Support For Its Cause, Kathryn J. Burnett
Public Relations For Prosocial Change: A Case Study Of A Nonprofit Organization's Efforts To Gain Visibility And Support For Its Cause, Kathryn J. Burnett
Theses and Dissertations
This study explores the theory of prosocial public relations as proposed by Wakefield, Burnett, and van Dusen (2011). The propositions put forth by the theory are that in gaining visibility and support for prosocial causes, an organization will engage in non-confrontational (prosocial) public relations by building up internal resources, reaching out to target publics, and making connections with those publics related to the cause. This single-case study explored the public relations and communication tactics of a nonprofit organization whose mission is to provide aid and service to the poor. A Council of the Society of St. Vincent de Paul located …