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Full-Text Articles in Social and Behavioral Sciences
"Aren't They Keen?" Early Children's Food Advertising And The Emergence Of The Brand-Loyal Child Consumer, Kyle R. Asquith
"Aren't They Keen?" Early Children's Food Advertising And The Emergence Of The Brand-Loyal Child Consumer, Kyle R. Asquith
Electronic Thesis and Dissertation Repository
This dissertation examines how American food advertisers approached children in the early twentieth century and how this conceptualization changed during a critical juncture that lasted from approximately 1928 until 1945. Prior to the late 1920s, national advertisers acknowledged children as “consumers” (that is to say, eaters) of food and celebrated their idyllic innocence; however, advertisers rarely addressed children as active participants in the consumer marketplace. This perspective changed due to new commercial media platforms, such as radio and comic strips, as well as changing attitudes within the business community. By the 1930s, food advertisers began to communicate with children as …
Developing Design Materials For Yes Campaign For The Referendum For Children's Rights In The Constitution. (Part 2), Hana Hudakova
Developing Design Materials For Yes Campaign For The Referendum For Children's Rights In The Constitution. (Part 2), Hana Hudakova
Students Learning with Communities
No abstract provided.
Developing Design Materials For Yes Campaign For The Referendum For Children's Rights In The Constitution. (Part 1), Hana Hudakova
Developing Design Materials For Yes Campaign For The Referendum For Children's Rights In The Constitution. (Part 1), Hana Hudakova
Students Learning with Communities
The need for a constitutional referendum to address the issue of children’s rights and child protection has been the subject of ongoing debate and discussion within the child care sector for a number of years. As far back as 1989 the ISPCC in its Centenary Charter identified the possible need for a constitutional referendum to ensure children were extended the same rights as adults. My task was to create campaign guidelines for the constitutional referendum – Yes for kids. The logo was based and made as a potatoe stamp. It consists of two parts - kids face and tick symbol …