Social and Behavioral Sciences Commons^™

An Analysis On The Florida Project, Capucine Rosier

University Honors Theses

The Florida Project is a contemporary movie filmed by independent director Sean Baker. This movie tackles different social and institutional issues across America, specifically the outdated welfare system and the rise of homelessness among young children. This paper is determined to analyze the different social and ethical concerns filmed throughout the movie and offer my interpretation of the film. Digging deeper into artistic pieces is essential as hidden messages are portrayed in every way. Censorship and display through art have been a form of individual expression since the beginning. This thesis will discuss how the filmmaker filmed and showcased the …

(Re)Constructing National Memory In Neoliberal Chile Through Patricio Guzman's The Cordillera Of Dreams (2019), Mica Barrett

Scripps Senior Theses

One of the most renowned Chilean exile filmmakers is Patricio Guzmán. Best known for his documentary work regarding the Allende years, Guzmán has continued to make films regarding his homeland in the decades following his initial exile.

The Cordillera of Dreams is the concluding film in a trilogy exploring the natural lands of Chile and their relationship to physical remnants of the human past. The initial and most renowned film in the series, Nostalgia for the Light, centers the Atacama Desert and Chileans’ relationship to the geography as a gateway to revealing artifacts of Chile’s recent history of genocide …

What Is "Speedrunning?" Industry, Community, Identity, Riley Scott Kelfer

Senior Scholar Papers

What drives interaction in online contexts? How do “internet communities” form, and how do they generate a sense of interpersonal closeness? I address such questions through a cultural analysis of video game “speedrunning,” an emergent online community that some commentators have noted for its remarkable commitment to compassion and mutual advancement. While several game scholars have explored the narrative and temporal implications of the live-streamed and recorded speedrun, few have directed their attention to the ways in which video game speedrunning, as a community of dedicated practitioners and spectators, is informed by historical precedents and contemporary social processes. I place …

Theorizing #Girlboss Culture: Mediated Neoliberal Feminisms From Influencers To Multi-Level Marketing Schemes, Frankie Mastrangelo

Theses and Dissertations

I define girlboss feminism as emergent, mediated formations of neoliberal feminism that equate feminist empowerment with financial success, market competition, individualized work-life balance, and curated digital and physical presences driven by self-monetization. I look toward how the mediation of girlboss feminism utilizes branded and affective engagements with representational politics, discourses of authenticity and rebellion, as well as meritocratic aspiration to promote cultural interest in conceptualizing feminism in ways that are divorced from collective, intersectional struggle. I question the stakes involved in reducing feminist interrogations and commitments to discourses of representation, visibility, and meritocracy. I argue that while girlboss feminism may …

Healthcare, Foucault, And The Politics Of Covid-19, Canyon Smith

Communication Senior Capstones

As of April 2020, the United States is in a state of complete and utter crisis. This paper seeks to acknowledge and critique the inherent failings present in the neoliberal system of healthcare adopted by the United States. By identifying and criticizing components of insurance, employment, and the fetishization of marketplace competition, I will make a Foucauldian analysis of the flawed power structures existing within a privatized health system. The goal of this article is to articulate and make clear the case for the implementation of a single-payer system in the United States, which would see a much vaster and …

Consumerism And Covid - 19 : A Neoliberal Analysis, Taylor M. Roy

Communication Senior Capstones

This paper attempts to draw a line between consumer culture and COVID -19, while finding how it has been influenced by social media and targeted advertisements. Through exploring Foucault's understanding of neoliberalism and the homoeconomicus, articles and media news, this paper will have assessed the changes of consumer culture due to the “shelter in place” orders. Additionally, it will attempt to redefine Foucaults homoeconomicus to fit this new model as well as observe how electronic surveillance through social media platforms and their targeted ads will or have changed the landscape of neoliberalism. In summarizing the notable differences in the use …

Give Me A Choice: Perceptions Of Freedom And The Anti-Vax Movement In Maine, Louisa Goldman

Honors Theses

While vaccination has proven to be an incredibly effective method of disease prevention, the growing ‘anti-vax’ movement threatens the population-level benefits conferred by widespread immunization. Recent findings indicate that anti-vax beliefs are not, as had been previously assumed, necessarily the result of scientific illiteracy but rather, are likely produced by intertwining social and situational contexts. With these considerations in mind, the goal of this study was to identify potential motivations underlying anti-vax behavior by performing a deep examination of anti-vax rhetoric, coupled with demographic and situational analyses. I focused specifically on the anti-vax community in Maine, with a special interest …

An Exploration Of Communication Ethics Scholarship And Economic Spheres, Andrew Tinker

Electronic Theses and Dissertations

This project examines communication ethics scholarship to understand how economics is understood within the field and to establish coordinates for scholars to discuss economic spheres as phenomena that affect communication ethics. Scholars draw from the tradition of virtue ethics to mark communication ethics inquiry as that which explores the practices that protect and promote the “good.” Philosophers of communication and communication ethicists have developed paradigmatic metaphors for the field that allow us to understand the formation of ethical guidelines within communities both familial, corporate, and national, that promote and protect various goods. These metaphors include “hierarchy” and “sameness” from Charles …

Gaming For Life: Gaming Practices, Self-Care, And Thriving Under Neoliberalism, Brian Myers

Doctoral Dissertations

This dissertation frames gaming practices in relationship to thriving, an area of inquiry that has received little attention within the fields of video game studies and cultural studies. It argues that video games can be used by audiences as a tool for thriving, provided we define thriving outside of the framework of success and failure established by a neoliberal political rationality. Using survey data from 70 video game audience members, textual analysis, and ethnographic and auto-ethnographic methodologies, this dissertation first describes how video game audience members define thriving by distinguishing it from a related term, self-care. It then moves to …

Sound Commodity: Contemporary Public Radio And Podcasting, Casey R. Kelly

Electronic Theses and Dissertations

Podcasting is both a disruption and an opportunity for public radio. It’s disruptive in that it marks a shift in how public radio organizations connect with listeners, who increasingly seek on-demand content. For traditional broadcast outlets like public radio this has raised a host of questions around how to allocate resources and deal with new workflow and labor demands in the digital age. It also has exacerbated ever-present commercial pressures in public media. As for opportunities, podcasting is a platform for public radio to reach new listeners, elevate underrepresented voices, and experiment with new sounds and storytelling techniques. It also …

Painting The Leaky Pipeline Pink: Girl Branded Media And The Promotion Of Stem, Juniper Patel

Graduate Theses and Dissertations

This thesis provides a critical feminist analysis of girl branded media depictions of girls in STEM. Through close textual analysis of three case studies—Disney Fairies films, Barbie: Dreamhouse Adventures, and My Little Pony: Equestria Girls media—I found that such STEM promotion tends to emphasize traditional gender roles and neoliberal market values. Disney Fairies films promote traditional gender roles via portrayals of play STEM, white hegemony, and western beauty standards. Additionally, these films promote the neoliberal ideal of industrialization as consequence free. Dreamhouse Adventures depicts STEM in relation to traditional gender norms such as caretaking, heteronormativity, and girl culture. Furthermore, this …

Resisting Industrial Food Systems On The Web: How Non-Profit Organizations Use Digital Technology For Sustainability Education, Aleksandr Segal

Dissertations, Theses, and Capstone Projects

This thesis examines the link between how community-based organizations use digital tools with the fundamentally resistance-based philosophy that these organizations have at the core of their mission. It aims to uncover how non-profit organizations (NPOs) that work in community development through food and agriculture use digital tools, and how their digital communication strategies relate to issues of resistance to neoliberalism and industrialization in the food and agriculture sectors.

Using a foundation of existing literature on food and agriculture, climate change and waste management, critical theory, and technology in pedagogy, this thesis will contextualize how non-profits resist neoliberal regimes of de-traditionalization …

Making Sense At The Margins: Describing Narratives On Food Insecurity Through Hip-Hop, Lemuel Scott

USF Tampa Graduate Theses and Dissertations

Neoliberalism is the contemporary political and economic thought that promotes ideas of private property, individualism, and market logic as key to advancing humanity. Scholars generally link neoliberalism to poverty from a broad perspective, but few have explored how it specifically impacts food insecurity. Globally, many people impacted by poverty also experience food insecurity. Hip-hop is important to resistance and fostering my critical worldview. Existing literature primarily describes hip-hop as a critical tool giving expression to people living at the margins. However, there is a need for hip-hop to be used more often as resistance by artists doing research. First, this …

A Critical Investigation Of Bell Let’S Talk, Jasmine Vido

Major Papers

In September 2010, Bell created the Bell Let’s Talk campaign to help lessen the stigma of mental health illnesses in Canada. The objective of this paper is to tease out the “ambivalences” (see Banet-Weiser, 2012) surrounding a massive corporation’s leadership in mental health awareness by analyzing both the importance and controversy surrounding Bell Let’s Talk.

The first component of this paper is a literature review that seeks to answer the research question: “how may components of Bell Let’s Talk Day be understood as both progressive and regressive?” Although “social media is the next step in the war against silence” (Campbell, …

Beauty Boys: The Aesthetic Labour Of Transformation, Keer Wang

Theses and Dissertations (Comprehensive)

Under the advertising banner of recognizing gender fluidity, the past year has seen global makeup brands announcing male spokesmodels for campaigns that seek to be more diverse in capturing the emerging Generation Z by promoting makeup for boys. The media has described the rise of the “boy in makeup” as propelled by male social media influencers known as beauty boys who are destabilizing the traditional boundaries of gender roles. I turn my attention to the necessary interrogation of the corporeality of these socially mediated bodies in manner of a Foucauldian genealogy approach to trace the power relations of subjectification and …

Negotiating Culture In Africa: A Critical Analysis Of Organizational Discourse In Ghana, Eric Karikari

Communication ETDs

Organizational culture is a concept that is theoretically contested, particularly within critical approaches to communication. However, it is a highly crucial area of research which has symbolic and material implications for individuals, organizations and communities. This study contributes to the conversation about how organizational culture is constituted by interrogating the forces at play in this constitution. One of such forces is neoliberalism, which operates by subsuming all organizational practices under the umbrella of market value. The study takes a cultural materialist approach to organizational culture through the analysis of discourse at the National Communications Authority (NCA) in Ghana.

The NCA …

As Good As It Gets: Redefining Survival Through Post-Race And Post-Feminism In Apocalyptic Film And Television, Mark R. Mccarthy

USF Tampa Graduate Theses and Dissertations

Concentrating on six representative media sites, 28 Days Later (2002), Dawn of the Dead (2004), Land of the Dead (2005), Children of Men (2007), Snowpiercer (2013), and one television series The Walking Dead (2010-present), this dissertation examines the strain of post-millennial apocalyptic media emphasizing a neo-liberal form of collaboration as the path to survival. Unlike traditional collaboration, the neo-liberal construction centers on the individual’s responsibility in maintaining harmony through intra-group homogeny. Through close textual analysis, critical race theory, and feminist media studies, this project seeks to understand how post-racial and post-feminist representational strategies elide inequality and ignore tensions surrounding racial …

Social Reproduction In The New England Community College System: A Critical Cultural Studies Perspective, Sarah Marmon

Masters Theses

Statistical data on community colleges confirms how vast the community college institution is: Serving 46% of all undergraduates in the country, or 12.4 million students. A large body of literature exists on the specifics of social reproduction in four-year universities; as well as the specifics of social reproduction in racially and economically segregated high schools. However, there exists a blind spot in this literature when it comes to social reproduction at the community college.

Through conducting interviews with students, faculty and staff at three local community colleges, this ethnographic study explores this theoretical and empirical blind spot by using a …

Bringing The State Home: Neoliberalism In Global Models Of Public Housing, Nicholas Alfino

Cultural Studies Capstone Papers

Global public housing authorities in state versus market capitalism take different approaches to provide housing for multicultural demographics. This capstone project looks at that of New York City and Singapore as case studies of ideologies of welfare, multicultural national identity and public policies representative of their political economies. With special attention paid the spatial relations of ethnic enclaves in both urban environments, focus is placed on a social, lived experience shaped by both 'productivist' versus 'cynical' ideology and privatization versus state authoritarianism. Each political economic system of welfare reaches from larger concepts of national and global economy to the local …

Discourses Of "Cruelty-Free" Consumerism: Peta, The Vegan Society And Examples Of Contemporary Activism, Andrea Springirth

Dissertations, Theses, and Capstone Projects

This paper draws upon the principles of critical discourse analysis in order to examine the production of capitalist and consumerist discourses within contemporary nonhuman animal rights activism. The analysis presents evidence to suggest that the discourses being produced via the websites of People for the Ethical Treatment of Animals (PETA) and The Vegan Society are consistently being constructed through market-centric ideologies that treat activists mainly as middle-class consumers. This paper argues that the consistent presence of neoliberal discourse signals an instructive entanglement with broader sociopolitical issues. Specifically, there are concerns as to how this discourse relates to what is thought …

Vietnam Without Guarantees: Consumer Attitudes In An Emergent Market Economy, Kylie R. Lanthorn

Masters Theses

This research explores how Vietnam’s embrace of capitalism and global markets has impacted consumer culture. Through ethnographic research conducted in Hanoi, Vietnam in June-August 2015, this study seeks to interrogate how the political atmosphere in Vietnam coexists with market freedoms in a country which opened its economy to the world during the 1986 Doi Moi (renovation) reforms. Vietnam now conducts a considerable amount of foreign trade with major foreign investment from countries including Japan, South Korea, and Singapore. This study emphasizes the role international relations have played in these developments as Vietnam has embraced partnerships with countries with which it …

"We Can't Do It Without You!" Crowdfunding As Cultural And Economic Negotiations Within Neoliberal Culture, David Zachary Gehring

Institute for the Humanities Theses

This thesis is a qualitative study that critically examines crowdfunding campaigns established to fund music projects. It argues that these campaigns are instantiations of neoliberalism, influenced by and reflective of cultural commitments operative within music communities and a shifting industrial context. For this study, neoliberalism represents a particular mode of free market capitalism characterized by discourses emphasizing individual agency free from regulatory constraints, and the rearticulation of cultural values rhetorically prioritized over market interests. Emerging within this cultural and industrial ecology informed and motivated by neoliberalism, and shaped through the dynamic flux of fan/artist relationships and industrial uncertainty, the crowdfunding …

Creating Rhetorical Subjectivities: Negotiating The Precarity Of The Homo Oeconomicus In The Neoliberal Workplace, Leslie Lynne Rossman

Electronic Theses and Dissertations

The ubiquitous impact of the neoliberal economy on our everyday life leads to questions of rhetorical significance. This project strives to incorporate service labor experience as a source as well as an effect of rhetoric thereby embodying materialist notions of the body at the site of production. I explore neoliberal discourses through the phenomena of outsourcing and offshoring by interviewing service industry employees that have experienced job uncertainty within a Fortune 500 corporation. By studying narratives, this project explores how the material effects of rhetoric are able to determine discourses of power relating to production. Thus, this study questions the …

Policing Charities: A Genealogy Of The American Nonprofit In The Context Of Neoliberalism, Jaclyn Carroll

Masters Theses, 2010-2019

This project offers a critical rhetorical history of “the nonprofit” over the last 50 years of American political discourses. The author explicates the value of genealogy and rhetorical history as methodologies in critical communication studies. She then examines three discursive junctures. Beginning with Ronald Reagan’s public addresses and his deployment of the neoliberal epideictic, the author traces different rhetorical treatments of “the nonprofit.” The author then examines the emergence of nonprofit watchdogging agencies in the 1990s, and discourses of surveillance and resistance that developed at this time. Particular attention is paid to the discursive shifts surrounding September 11, 2001.

The …

Feel-Good Giving: The Mythic Construction Of Generosity In Millions, Grace Y. Chiou

Electronic Theses and Dissertations

The question of what generosity is and how it is practiced in relation to the neoliberal contexts of late capitalism has emerged as a subject of interest across a variety of fields. Instead of placing emphasis on the recipient and the cause or structural inequalities contributing to the need for generosity, new practices of giving have appeared on a variety of media platforms and have been performed by a host of celebrities, sports figures, and politicians that emphasize the giver's moral goodness.

By using a critical cultural studies approach, this dissertation demonstrates that in the visual culture of humanitarianism representations …

The Colonial Legacies Of “Fiesta Island”: A Critical Study Of Live-Music Events Production In Puerto Rico, Anilyn Diaz

Doctoral Dissertations

This dissertation examines the historical relationship between the state and national culture in Puerto Rico as seen through the case of the entertainment industry, specifically live-music events production. The dissertation is located within two bodies of literature: critical post-colonial cultural studies of cultural industries and cultural policy, and cultural approaches to scholarship on collective action and state-civil society relationships in neoliberal contexts. The research design includes archival work and analysis of organizational material, supported by a cultural ethnography approach to semi-structured informant interviews and group interviews. The interviews focus on the historical development, cultural legacies, and practices of the entertainment …

Turf Wars And Corporate Sponsorship: Challenges In The Food System And The Academy Of Nutrition And Dietetics, Kristin K. Smith

Graduate College Dissertations and Theses

The Academy of Nutrition and Dietetics is the leading professional organization for registered dietitians (RDs)--globally--with over 75,000 members. Professional organizations are often overlooked in communication scholarship. However, the Academy offers a rich setting for researching occupational identities, health activism, and neoliberalism.

I used semi-structured interviews to explore how taken-for-granted discourses, power relationships, and unquestioned norms are challenged, reinforced, and (re)constructed within the Academy. Specifically, this study analyzed two challenges to the Academy and the dietetics profession: claims to professional expertise and a debate surrounding the Academy's corporate sponsorship. My findings suggest that the profession, which happens to be predominantly female, …

Untangling Neoliberalism’S Gordian Knot: Cancer Prevention And Control Services For Rural Appalachian Populations, George F. Bills

Theses and Dissertations--Sociology

In eastern Kentucky, as in much of central Appalachia, current local storylines narrate the frictions and contradictions involved in the structural transition from a post-WWII Fordist industrial economy and a Keynesian welfare state to a Post-Fordist service economy and Neoliberal hollow state, starving for energy to sustain consumer indulgence (Jessop, 1993; Harvey, 2003; 2005). Neoliberalism is the ideological force redefining the “societal infrastructure of language” that legitimates this transition, in part by redefining the key terms of democracy and citizenship, as well as valorizing the market, the individual, and technocratic innovation (Chouliaraki & Fairclough, 1999; Harvey, 2005). This project develops …

Out Of Our Depth: Hyper-Extensionality And The Return Of Three-Dimensional Media, Justin Alan Brecese

USF Tampa Graduate Theses and Dissertations

This work theorizes the contemporary attraction to three-dimensional media. In doing so, it reframes ongoing debates surrounding digital three-dimensional media in order to critique the neoliberal social relations such media engender. I argue that the contemporary interest in dimensionality, especially regarding digital media, is symptomatic of a broad cultural shift, wherein millions of lives are now essentially being lived through two-dimensional, "flat" media, which have consequently generated a lack of spatial relationships and a craving or desire for "depth." This "desire for depth" has arisen in contemporary society because people are being "spread too thin" through a combination of the …