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Full-Text Articles in Social and Behavioral Sciences
Womenpreneurs In A Digital Environment: Utilizing Instagram To Build A Personal Brand, Michelle N. Nuñez
Womenpreneurs In A Digital Environment: Utilizing Instagram To Build A Personal Brand, Michelle N. Nuñez
USF Tampa Graduate Theses and Dissertations
Personal branding on social media is a growing and expanding field. The present research works to uncover the processes and practices of womenpreneurs and the ways in which they utilize social media, specifically Instagram, to build and maintain their personal brands. Grounded theory is used to underpin the research and provide a basis of which the study is conducted. The review of literature provides the context necessary to support the methods of a content analysis and semi-structured interviews. There is a gap in research as it pertains to the conceptualization of personal branding practices on Instagram and the present study …
Exploring Motivations For Intercollegiate Debate Participation, Joe Hamaker
Exploring Motivations For Intercollegiate Debate Participation, Joe Hamaker
MSU Graduate Theses
This study seeks to use qualitative interviewing and grounded theory analytical methods to explore motivations for intercollegiate debate participation, as well as to update and expand existing research on the subject. This study found that students participate for a variety of reasons including an affinity for competition, enjoyment of the process of debate, the acquisition of skills and perspectives, and finding a sense of community within both their debate squads and the broader debate community. Further, this study found that students remain motivated to participate in debate despite competing demands on their time by strategizing completion of coursework, satisfying social …
The Generation Z Handbook: A Grounded Theory Approach To Motivation In The Workplace, Justin Mahutga
The Generation Z Handbook: A Grounded Theory Approach To Motivation In The Workplace, Justin Mahutga
Electronic Theses and Dissertations
Organizations must develop human capital to remain competitive in today’s economic landscape (Crook, Todd, Combs, Woehr, & Ketchen, 2011; Noe, 2017). Motivation is one aspect of human capital development that organizational research has difficulty understanding (Kovach, 1980), and given the recent introduction of Generation Z into the workforce (Ferri-Reed, 2016), this thesis seeks to understand the process of organizational motivation for Generation Z from a communication perspective. By applying grounded theory methods to 13 interviews, I illustrate several exploratory relationships within an emergent framework to describe the process of motivation for Generation Z participants. Primarily, subjects demonstrate that through the …