Social and Behavioral Sciences Commons^™

Animal Welfare Frames: How Social Media Messages Bridge The Gap Between The Protein Industry And Consumers, Olivia Norton

Graduate Theses and Dissertations

The two articles in this thesis used content analysis to analyze and compare animal welfare related website and Twitter content of the top five animal protein producing companies in the United States. In the first article, the animal welfare website content of Cargill, Tyson Foods Inc., Smithfield, JBS® and Sysco were analyzed for persuasive frames, common topics, and key terminology to describe their corporate positions on animal welfare. Sysco’s main page devoted to animal welfare dominated the word count with 1,045 words, while JBS®’s main animal welfare page used only 265 words to communicate the company’s views. The most commonly …

The Road To The White House: A Correlational Analysis Of Twitter Sentiment And National Polls In The 2016 Election Cycle, Melissa G. Pelletier

USF Tampa Graduate Theses and Dissertations

In this thesis, the author examines the last 131 days of the 2016 election cycle. This analysis focuses on how sentiment is present on Twitter when people engage in political communication on social media. With the increasing online political discussions created on social media such as Twitter, an analysis of sentiment is critical. The data could be obtainable for candidates to estimate the electorate’s opinion of each candidate. A shift of sentiment offers a deeper insight into tracking changing attitudes toward candidates. Because Twitter only allows each tweet to be 140 characters there is a simplicity that offers statements to …

The Use Of Social Media Interactivity Between Nevada E-Government Agencies And The Public: An Analysis Of The Role And Impact Of Twitter Accounts, Jung Eun Song

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social media platforms have extended the information and communication technology (ICT) landscape in the public sector and have been used to increase e-government transparency, participation, and collaboration in the U.S. e-government. The use of social media platforms has improved a two-way communication for the interactivity with the public, which can provide insights to understand compliance with the Open Government initiative. However, many government agencies using social media have not thoroughly measured the impact of their digital interactions. Moreover, a lack of empirical studies of social media exist for improving the interactivity between governments and the public. Furthermore, scholars have not …

Social Media Use By Non-Profit Organizations In Kenya, Irene M. Malinga

Masters Essays

Social media is used by individuals, companies, government institutes and organizations to communicate to the public, to market their products, as well as conduct public relations. In Kenya, companies, individuals and the government have mastered the public relations and marketing aspect of social media, yet local organizations are still struggling with finding their voice in the social media spaces. However, local organizations have mastered the act of using social media to reach their audiences. Although research has been done on how many Kenyan users are on various social media platforms, there is less information on how organizations use social media …

Like, Comment, And Share: Distortion Of Information On Facebook, Sungwoo Hong

Global Honors Theses

Social media users all around the globe use Facebook to stay connected with each other, and it is a dominant source of news: “over 63% of users acquire their news from social media” (Schmidt, 2017, p.3035). The connectivity of social media has created unintended consequences that promote or influence creation and dissemination of misinformation. By literature review and using real world example, this research identifies sources and provocation of inaccurate news, and explores how user interaction within social media promotes dissemination of distorted information.

Wardle (2017) from FirstDraftNews, suggests that there are seven distinct types of content and eight different …

From Print Propaganda To Meme Activism: The Evolution Of Graphic Communication And Its Effect On Socio-Political Climates And Methods Of Activism, Morgan Grace Gutierrez

Graphic Communication

This project will assess mediums of communication used to create and spread political propaganda, namely from print to digital. The development of graphic communication may provide interesting correlation of how values and ideas are visually represented in society and how the people have reacted to shifting politics. This project is inspired by the recent political climate in the United States, and the continuous impact the media has on the public throughout the many visual forms of communication. Inspiration is also drawn from the advancement of technology in the graphic communication industry. This allows for greater ease of access for the …

Enacting A Path From Despair To Happiness: A Critical Analysis Of The It Gets Betters Project, Lindsey Marie Harness

Theses and Dissertations

Rhetorical agency is critical for addressing perceived community crises, especially for marginalized populations. Rhetorical agency, as it is used in this dissertation, refers to the capacity to act in a way that is recognizable and intelligible within the context in which it is presented (Campbell, 2005; Rand, 2014). Understanding rhetorical agency in this way recognizes that its enactment involves a complex interplay between the rhetor, his/her audience, and the rhetorical conditions characterizing the discursive context. Using a social media movement, the It Gets Better Project, as a case study, I analyze the LGBT population’s strategic response to address the issue …

"To Share Or Not To Share:" A Study Of An Individual's Self-Representation On Instagram In Accordance With Impression Management Theory, Breyanna Marie Blackwell

Electronic Theses and Dissertations

This research study examined what the motivations and consequences of self-disclosure on Instagram were as well as its correlation with Impression Management Theory. The research used a 37 question survey which was distributed on social media, through the Department of Media and Communication at ETSU as well as a public speaking class. There were 232 participants in this study who were 18 or older and used Instagram. Research found that individuals’ self disclose using levels of relationship management, showing off, information sharing and habitual behavior. Future research includes the opportunity to incorporate a sample of participants across different cultures to …

Information Sharing, Transparency, And E-Governance Among County Government Offices In Southeastern Michigan, Lawrence Bosek

All NMU Master's Theses

The Internet has given rise to the availability of information at our fingertips. While the public, particularly consumers, are more commonly described as being the leading users and beneficiaries of electronic information services, businesses and governments are also players in the arena for sharing official information. Information can be easily stored on Internet websites for the public, businesses, and other governmental offices to search and peruse when needed. This study examined the ease of locating county governmental information, such as contact information for public officials and financial reports, and surveyed elected county officials for purposes of identifying how information is …

(Social) Media Priming: The Role Of Social Media In Priming Biases And Aggression In Online News Readership, Thomas Stallbaumer Ii

Graduate Theses and Dissertations

This thesis is aimed at better understanding the role of media priming in biases and aggression while using social media platforms to consume news. Priming theory holds that exposure to media can have short-term impacts on people’s subsequent behaviors or judgments. (Roskos-Ewoldsen et al., 2009)

Research in priming theory has shown that there are primes for aggressive behavior, the information and criteria we use in making judgments of the president, and various stereotypes. (Chang and Hitchon, 2004; Dixon and Maddox, 2005; Josephson, 1987; Valentino, 1999; )

This study will discuss the ways in which biases and aggression can be more …

Impact Of Cybvervetting On Job Seekers' Social Media Use And Identity Creation, Courtney Powers

Master's Theses (2009 -)

Social media has become an integral part of connecting with others and sharing personal information. As more individuals use social media to express themselves, organizations have begun using these same sites to make hiring decisions in a process called cybervetting. Although some researchers suggest that cybervetting has consequences for self-expression, currently little research has explored how cybervetting impacts job seekers’ social media use and identity creation. Accordingly, this study uses quantitative and qualitative methods to explore how cybervetting impacts job seekers’ social media use and online identity creation. By surveying job-seeking social media users, this study measures the relationships between …

Digital Fanbases: How The Athletic Department In The Ohio Athletic Conference Engage With Audiences, Dale Armbruster

Masters Essays

Research has long sought to define and quantify the component of relationships within strategic public relations management. With the development of social media, public relations practitioners have new methods to employ in building and maintaining two-way relationships with audiences and key publics. This study is intended to expand upon current organization-management research and identify best practices for athletic departments seeking to engage with their audiences. The development of organization-public models is detailed, along with historical application of the concept to athletics. Analysis of Twitter data revealed common themes among athletic departments that engage audiences successfully. The study concludes with a …

Pharma Goes Social: Exploring Social Media Guidelines For Pharmaceutical Direct To Consumer Advertising, Lisa Ferian

Masters Essays

Direct to consumer advertising of pharmaceutical increased in the United States between 2015 and 2016 by 9% to $5.6 billion (McCaffrey, 2017). The only two countries which allow detailed product claim advertisements are the United Sates and New Zealand. While traditional advertising channels have been successful to pharmaceutical companies, many are looking to turn to digital options such as social media to better reach their audiences and work around increased strictness of advertising to physicians. To date, minimal guidance has been provided by the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) when it comes to social media, …

Comparative Content Analysis Regarding Brand Management Through Influencer Marketing, Julia Hurt

Masters Essays

The divide between advertising, marketing, and public relations has deteriorated over time, where each has a specific focus but no longer a particular correct way of reaching audiences. With the ever-growing presence of online social influencers, a new marketing practice known as influencer marketing has evolved, where brands connect with consumers in an authentic and meaningful way. Influencer marketing is a form of marketing that identifies and targets individuals through the influence of bloggers and their active voice. Research indicates how influence plays a role through social media to reach consumers. However, there is a gap in research when it …

The Effects Of Social Media On Public Consumption Of News, Journalism And Relationship Building In Public Relations, Heather E. Fissel

Journalism

This study presents information regarding the effects social media has had thus far on the consumption and understanding of news and current events in today’s society. It analyzes how social media has altered traditional news media and what literature predictions are for the future of the journalism profession. This study also presents information regarding how social media has affected public relations and the formation of relationships with stakeholders and publics. It analyzes what literature states on the subjects and takes a closer look at how technology has impacted journalism and public relations curriculum as well. Journalists are facing challenges because …

The Role Of Facebook In The Exhibition Of Subclinical Narcissistic Traits, Megan Gramm

Walden Dissertations and Doctoral Studies

Several psychological processes motivate the use of Facebook. The correlation between subclinical narcissistic traits and Facebook use has been examined, but the results have been inconsistent. The purpose of this study was to examine the relationship between Facebook use and the exhibition of subclinical narcissistic traits. The method for this study was meant to improve upon previous studies that used self-reported data by providing researchers with a technique to collect Facebook data from the personal pages of participants, with informed consent. Social learning theory provided the theoretical foundation for this study. This theory posits that new patterns of behavior can …

Exploring Metacognition, Multitasking And Test Performance In A Lecture Context, Fatma Arslantas

Theses and Dissertations (Comprehensive)

Multitasking has become more prevalent with recent advancements in technology (Judd, 2014; Junco & Cotten, 2012). Many self-report studies, and the few available experimental manipulations, consistently indicate that media multitasking is related to decrements in learning. The present study extends the current literature by explicitly documenting students’ responses to media-based interruptions to learning. The current study also documents other behaviours students engage in that may or may not be related to multitasking when technology is available during lectures. In addition, the study explores the role of metacognition as a contributor to learning in a media-rich educational setting. In total, 118 …

Social Media As A Recruitment Tool For Isis, Abdullah Almutairi

Masters Essays

ISIS entered public consciousness as a splinter group from Al-Qaida, both of which have been associated with random, unwarranted acts of violence and terror in the post 911 world. ISIS carved out its own “caliphate” hence the name ISIS, the Islamic State of Iraq and Syria destroying both its subject territories cultural treasures and subjugating its people. Americans tend to think of ISIS as having sprung up in a power vacuum in a wave of self-radicalization. News reports featured barbarous acts of barbarism all committed in the name of the self- proclaimed state’s interpretation of Islam. However, behind this incongruous …

Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades

Williams Honors College, Honors Research Projects

This social media campaign is to be executed by student managers within the Brunswick Schools Video Program. The Video Program provides journalistic experience to young students by immersing them in print and broadcast journalism that is provided to the Brunswick-area through Brunswick Educational Access Television.

The Ball's In Her Court: Communicating Gender And Sexual Identity In Today's Wnba, Jose Maldonado

Open Access Theses & Dissertations

Prior research has demonstrated certain societal issues that impact not only female basketball players, but all female athletes on more of a larger scale than just participating in sport. With social media rapidly becoming a popular form of communication today, and the dilemma of these women being analyzed for something other than their basketball prowess, it is important that certain communication strategies in a mediated environment be further researched. Using textual analysis, three of the WNBA's most popular players will be examined to determine if there are significant themes and differences that confirm the previously established gender norms, along with …