Social and Behavioral Sciences Commons^™

Public Relations Strategies To Manage Collegiate Co-Curricular Programs, Sarah Szweda

Masters Essays

The purpose of this project was to illustrate how principles of communications management, specifically the concepts of branding, audience analysis, relationship building and strategic communication plans, should be utilized in institutions of higher learning to manage and promote involvement in collegiate co-curricular events. This study combines research from student engagement with communication concepts and serves to bridge the gap that exists between literature on student engagement and practical public relations strategies. A case study that analyzes one collegiate cocurricular in terms of those four core concepts of communications management, providing practical findings and suggestions for implementing those strategies at other …

Narrative In Police Communication: The Art Of Influence And Communication For The Modern Police Organization, Chelsea Fray

Theses and Dissertations

Violence in the City of Rockford, Illinois and surrounding cities has made the Rockford Police Department’s communication vitally important for shaping the future of the community. The primary objective of this project was to gain a greater understanding of how the local police department utilizes one particular communication channel: social media. While some research examining law enforcement’s use of social media exists, this study is unique as it specifically applies Fisher’s (1984) narrative paradigm and key concepts related to public relations functions including relationship building. The analysis revealed that the department does utilize some narrative concepts, but could certainly reevaluate …

Modernizing A Podcast Media Organization Via Social And New Media Rebranding Methods, Randi A. Hair

Journalism

The following study and subsequent public relations campaign is intended to explore the difficulties, opportunities, caveats and all facets of transitioning a traditional travel media organization to new media. It unearths the pitfalls/barriers that naturally occur and aggregate over time when an organization or journalist (specifically “Journeys of Discovery with Tom Wilmer” in this scenario) has not adapted nor altered their practices for changing common practices in the media industries. In this campaign, journalist Thomas Wilmer is seeking to increase his podcast audience and digital presence.

The research conducted for this study is two-fold. Firstly, the research demonstrates best practices …

‘It’S Not Rocket Science’: Employees’ Lived Experiences And The Essence Of Employee Engagement, Laura Lou Lemon

Doctoral Dissertations

The purpose of this dissertation is to better understand how employees perceive and experience engagement and participate in its meaning-making process. While employee engagement has been primarily explored within the business, the human resources, and management disciplines, public relations research has only recently taken an interest in furthering its understanding.

Within these disciplines, the functional perspective has dominated employee engagement research, which has potentially limited theoretical developments. In response to the current literature being inundated with a rational, functional approach, the following dissertation attempts: (1) to examine employee engagement from an array of organizational voices using phenomenological methods; (2) to …

Cultural Sensitivity: Importance, Competencies, And Public Relations Implications, Sarah A. Lutz

Chancellor’s Honors Program Projects

No abstract provided.

Media Relations In A Changing Media Landscape: A Study Of Interviews With Public Relations Practitioners, Toni-Ann Hall

KSU Journey Honors College Capstones and Theses

This thesis aims to discover the current state of dialogue between public relations practitioners and members of the media. At its core, media relations deals with the relationships between public relations practitioners and the journalists they frequently interact and hope to build relationships with. Technology changes rapidly, and so does the communication field, so an ongoing assessment of these dovetailing industries is necessary for the productivity of professionals in a digital and multimedia society. This research captures perspectives and experiences from public relations practitioners in agency and corporate environments alongside external, peer-reviewed research. It examines the contributing factors in how …