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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Divergent Discourse: A Case Study Analyzing The Effects Of Campus Communication About Sexual Assault, Melissa H. Nipper
Divergent Discourse: A Case Study Analyzing The Effects Of Campus Communication About Sexual Assault, Melissa H. Nipper
Electronic Theses and Dissertations
This research analyzes campus discourse at a university in south central Appalachia in an effort to highlight the role of communication in the prevention of sexual assault and its powerful effects on communities and individuals. Using a critical feminist lens, this qualitative case study identifies the communication goals, interpretations, and strategies of two important speech communities who participate in sexual assault discourse on college campuses—campus professionals who communicate about the issue of sexual assault (issue managers) and sexual assault survivors whose identity is shaped by sexual assault (identity managers). While both groups talk about the problem, the parties diverge on …
Beyond Superfund: How Four Communities Market Outdoor Recreation To Overcome Stigma, Kelley Christensen
Beyond Superfund: How Four Communities Market Outdoor Recreation To Overcome Stigma, Kelley Christensen
Graduate Theses & Non-Theses
This paper reports on how four American towns that have active Superfund remediation underway in their communities are attempting to overcome stigma associated with the cleanup in part by promoting outdoor recreation. These towns are located in high-amenity areas and are able to market a bevy of recreational opportunities. This paper analyzes the interviews of eight people (two from each town) and print promotional materials from each community to determine rhetorical marketing techniques employed by each place. Finally, this paper uses quantitative data from a variety of sources to analyze how effective the marketing rhetoric has been in recent years.