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Social and Behavioral Sciences Commons

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Communication

Theses/Dissertations

2008

Leadership

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Manager Tools Podcast: A Study Of Podcasting's Effectiveness With Profit Potential, Quincy Frodesen Beal Dec 2008

Manager Tools Podcast: A Study Of Podcasting's Effectiveness With Profit Potential, Quincy Frodesen Beal

Theses and Dissertations

This thesis seeks to understand further the effectiveness and profit potential of podcasting. The study combines the theories of uses and gratifications and subjective theory of value to create a model for podcasting's value. The model is put to the test using the Manager Tools podcast as the subject. Data suggest the three main drivers behind perceived podcast effectiveness are pleasure, habit, and information gathering. Relaxation proved to have a negative influence on perceived effectiveness. The audience's willingness to pay was determined by perceived effectiveness, scarcity, and habit. Though not a generalizable study, the conclusion discusses the findings' implications on …


This House Would Ethically Engage: A Critical Examination Of Competitor And Coach Leadership In National Parliamentary Debate Association (Npda) Debate, Crystal-Lane Swift Jan 2008

This House Would Ethically Engage: A Critical Examination Of Competitor And Coach Leadership In National Parliamentary Debate Association (Npda) Debate, Crystal-Lane Swift

LSU Doctoral Dissertations

This dissertation explores the relationship between ethics, pedagogy, and rhetoric through the relationship between NPDA partnerships and how forensic coaches impact these relationships. The main argument which is introduced is that directors of forensics and NPDA debaters are currently in a state of tension, and arguably in a state of crisis. This dissertation aims to heighten the level of intellectual discussion in this subfield as well as add to both the quantity and quality of research. The study begins with an introduction and review of the relevant literature. These chapters are focused on the philosophical and pragmatic underpinnings of theory …