Social and Behavioral Sciences Commons^™

Crisis Communication And Organizational Image: A Study Of The Nasa Challenger And Exxon Valdez, Amy O'Connor

Masters Theses

This study examines the communication activities of two crises: the NASA Challenger and Exxon Valdez and investigates the effect of accommodative and defensive statements attributable to each crisis on organizational image. The survey design queried respondents about organization image with questions about trustworthiness, responsibility and willingness for future involvement with the organization, based on statements provided. Results indicated that when organizations issue accommodative statements during a crisis, participants rated overall organizational image more positively than when defensive statements were given. Research findings are discussed based on the symbolic approach to crisis communication and the investor response theory. The implications for …

The Pack Horse Library Project Of Eastern Kentucky: 1936-1943, Jeanne Cannella Schmitzer

Masters Theses

This study examines the Pack Horse Library Project, partially supported by the Works Progress Administration (WPA), in eastern Kentucky from 1936 to 1943 . The WPA supported the project by providing work relief for local women and a few local men. Communities, individuals, and organizations such as county boards of education, civic clubs, and Kentucky PTAs funded materials, operating expenses, and overhead. For hundreds of isolated mountain communities, schools, and individuals the Pack Horse Library Project provided the first public library service ever experienced.

The Pack Horse Library Project provided library service to an area of Kentucky that was geographically …

Africa's New Media: A Case Study Of Uganda's Mass Media Under Museveni, Peter G Mwesige

Archived Theses and Dissertations

No abstract provided.

Media Selection In The Air Force Environment: How Communications Requirements Influence Effectiveness As An Outcome Of Media Choice, David L. Hillman

Theses and Dissertations

Over the past two decades, great interest has been given to the research of media choice within organizations. However, there is still confusion over which factors influence media choice. This study examined the effectiveness of five media under different conditions in an effort to better understand which factors impact media choice. Through the examination of several theories on communication and media choice, a theoretical model was created to determine if effectiveness is an outcome of media choice. To test the proposed model, a 54 scenario policy capturing instrument was developed and distributed. Results from the study support the theory that …

Identity And Image: A Miss America Case Study, Melissa C. Connell

Theses and Dissertations

Through brochure copy and other communication channels, such as electronic media, organizations strive to effectively echo the company's beliefs, attitudes and values. Target audiences perceive the company in certain ways based on this media projection. Sometimes the image a company believes it has established is far different from the one the public sees.

As organizations aim to achieve this identity/image alliance, critics assert that the Miss America Organization has failed to meet the stated standards. In recent years, the Miss America Organization has received criticism from former contestants, politicians, feminist groups and some of its 80 million viewers for its …

Reporting Technology: A Content Analysis Of Newsweek's Cyberscope Column, A. Scott Duncan

Masters Theses

Introduction: The Internet is perhaps the most rapidly developing communications technology in history (Eighmey and McCord 1998). In January 1995, there were 4.8 million people online. By January 1996, the number had almost doubled to 9.5 million (Lottor 1996). Today there are an estimated 110 million people worldwide using the Internet (NUA 1998). Most studies indicate that the primary use by consumers of the Internet is exploration and entertainment (Pitkow and Recker 1994: Eighmey and McCord 1998). However, consumers are not the only people using this new technology. Many businesses are trying to take advantage of this new commercial outlet. …

Communication To Reduce Embarrassment Between Individualistic And Collectivistic Cultures, Puvana Ganesan

Institute for the Humanities Theses

lntercultural communication is an inherent aspect of life, and "as we move or are driven toward a global village and increasingly frequent cultural contact, we need more than simply greater factual knowledge of each other. We need, more specifically, to identify what might be called the 'rulebooks of meaning' that distinguish one culture from another" (Barnlund, 1975, p. 7).

This thesis sought to discover and contribute valuable content to this "rulebook of meaning" through intercultural communication between high context, collectivistic cultures and low-context, individualistic cultures in the situation of experiencing embarrassment. One goal of this study was to determine if …

Meta-Ethnographic Development Of A Dialogue Methodology Applied To Organization Discourse, Shelley P. Gallup

Engineering Management & Systems Engineering Theses & Dissertations

A gap exists between theoretical stances that acknowledge the importance of dialogue as a dynamic within socially constructed structures, and "steersmanship" of those constructs--e.g., directing, intervening or transforming organizations. A "mechanism" which links theory with practice is missing, leaving practitioners with an acknowledgment of dialogue's central position, but without tools to enact this centrality in practice or research. This research constructs a conceptual model of dialogue, derived from the literature. Using this model as a base, the research seeks to generate a dialogue methodology bridging theory and practice with respect to organizational dialogue. The model, methodology, and research results are …

Universities And Their Communities: What Fosters Positive Town-Gown Relations?, Nicole M. Spagnolia

Theses and Dissertations

The purpose of this thesis was to decipher what solutions and approaches have worked in solving conflicts between colleges and their communities and make the information available to other schools.

A review of research related to this study was conducted in conjunction with in-depth interviews with college relations personnel from various institutions. The information gathered was then used to conduct primary research in the form of a mail survey.

The mail survey was sent to 400 college relations personnel from across the country. The survey was used to discover what conflicts colleges are experiencing with their communities and how they …

A Study Of The Measurable Benefits Of "Content" Web Sites For Companies In The Sports Collectibles Industry, Brian S. Cahill

Theses and Dissertations

Many public relations professionals have used the internet to feature information on "content" web sites. These sites, which companies were spending thousands of dollars per year to create and maintain, were not used for commerce, but for marketing and public relations use.

This study examined the measurable benefits of "content" web sites of companies in one industry, the sports collectibles industry. All companies in this industry were included in this study. This study used the sports collectibles industry as a microcosm of all companies which were using "content" web sites.

Through a mail survey, data were collected to reveal the …

Motivational Functions Of Volunteerism: Similarities And Differences Between Low & High Risk Communities, Deborah L. Cole

Theses and Dissertations

A functional approach provides a framework for identifying psychological and behavioral aspects associated with decision-making, experiences, and consequences. The functional approach to volunteerism suggests that different people, or sub-populations, may actually be motivated to serve based upon individual and varying personal, social, and psychological functions. The purpose of the study was to investigate any motivational differences or similarities between adults living in high at-risk and low at-risk communities with regard to volunteerism.

High and low at-risk communities were identified by the seven community at-risk indicators suggested by the Carnegie Council on Adolescents. Those communities with three or less indicators were …

The Study Of Methods Used By Public Relations Firms To Assist In Attracting And Maintaining Clients, Donna M. Field

Theses and Dissertations

The purpose of this study was to determine the methods that public relations firms use to do public relations for themselves to attract new clients and to maintain existing clients. The author researched and analyzed whether public relations firms do public relations for their respective firms, the methods used, as well as the reasons why or why not.

A survey was sent to 60 public relations firms belonging to Pinnacle Worldwide, Inc., an international corporation of independent public relations firms with offices in major cities throughout the United States and the world. Forty-seven responses were received.

The results of the …

What Employees Want To Know During Times Of Organizational Change, Stacy Smith Napolitano

Theses and Dissertations

The purpose of this study was to determine what issues or topics are most important to employees during times of organizational change. It is important for managers to effectively communicate these issues, especially in today's changing business world.

The author conducted this research by surveying employees at organizations going through major change. The respondents were selected randomly from employee lists at each organization. The sample size was 315. The data was collected through inter-office mail at each location and sent to the author, who tabulated it using the Microsoft Access computer program. The results were tabulated by overall results, gender, …

Establishment Of Public Relations Programs In New Jersey Public Schools, Liberty Delgado Harshaw

Theses and Dissertations

The purpose of the study was to determine effectiveness of public relations methods through use in a centralized, decentralized or coordinated plan. Survey research of public schools in New Jersey studied the following areas:

1. Superintendent training in public relations
2. Establishment of policies
3. Type of programs - centralized, decentralized, or coordinated - and reasons why used
4. Methods of communication used
5. Success of public relations program
6. Feedback methods used to evaluate effectiveness of programs
7. If no PR program existed, reasons why and intentions for implementation of future programs.

The survey was mailed to the superintendents of 594 operating public school districts in …

A Context Analysis Of Same-Company Advertisements In Gay And Lesbian Publications Compared With Mainstream Publications, Sharon Ann Follmer Miken

Theses and Dissertations

In a content analysis, this study reviewed and analyzed advertising placed by national corporations in lesbian and gay magazines. The presumption was that the homosexual population is a viable niche that is being targeted by corporations with a segmented marketing approach. The purpose was to determine if these companies changed the content of these ads in any way to address the needs of the gay consumer.

The two most prominent national magazines that serve the lesbian and gay population in the United States are The Advocate and Out. From these two magazines was drawn a universe of national corporations that …

How Are Hospitals Disseminating Their Patient Confidentiality Policies To Their Employees?, Sally Sapega

Theses and Dissertations

Depending on a patient's illness, as many as 100 health professionals and administrative personnel may have access to the hospital record, all with a legitimate reason. Many people are understandably concerned about confidentiality because of the range of information in medical records that is often necessary to ensure an accurate diagnosis and successful treatment -- including very personal information about a person's physical, mental, and sometimes even emotional well-being. This thesis examined how 20 Delaware Valley hospitals communicate their patient confidentiality policies to their employees. The survey specifically asked the channels through which their confidentiality policies are communicated (i.e. training …

A Content Analysis Of New Jersey Law Firms' World Wide Web Site Home Pages, Karen Kaufman

Theses and Dissertations

The purpose of this study was to analyze the content of New Jersey law firm home pages on their World Wide Web sites in order to compare and contrast selected variables.

Previous studies and information on legal Web site presence on the World Wide Web was researched.

Fifteen Web sites were studied to compile an initial list of variables. The variables were adjusted based on research of the law firms and browsers' opinions. Twenty-nine variables were selected.

Major Web sites researched were the National Law Journal, the Indiana University School of Law, and the American Bar Association. None led to …

A Study Of The Correlation Between Internal Communication Programs And Employee Morale, Gary L. Brown

Theses and Dissertations

This study analyzed the relationship between internal communication programs and employee morale. Fifty-three communication professionals were contacted to determine:

• whether their company had an internal communication policy
• whether supervisory staff were trained to communicate effectively
• whether supervisory staff were held accountable for communicating with their subordinates
• the perceived benefits to internal communication programs.

Telephone interviews and mailed surveys yielded the following major conclusions:

• Ninety-five percent of the respondents felt there is a direct correlation between internal communication and employee morale.
• Five percent of the respondents felt there is an indirect correlation between internal communication and employee morale.
• Seventy-seven percent of …

The Performance Of Industry Culture: Assumptions, Sources And Evolutionary Patterns As Revealed In The Paradigmatic Interplay Of Reporting Structures And Communicative Processes, Linda Lyle

Doctoral Dissertations

This study (1) describes cultural assumptions in the student travel industry, relying upon protocols previously established within the functionalist perspective and (2) explains how these assumptions may have evolved by examining the basic communicative processes (performances) wherein industry culture has been made manifest.

The study identifies eight members of the student travel industry and uses qualitative methods that consist of in-depth interviews with the industry's "elite" members, as well as content analysis of selected historical and contemporary documents. Data were analyzed, first by thematic coding and then by interpretive analysis of codes that emerged. To frame the analysis, Phillips' (1990) …

A Newspaper Readership Survey Of African-Americans, Ayodele E. Anderson

Electronic Dissertations and Theses

Newspapers in the United States have been a prominent source ofinfonnation for the public. Many Americans receive the information that is contained in the daily newspaper. However, African-Americans do not always benefit from the communication and news that the newspaper prints. Factors that contribute to the lack of readership among African ­ Americans are common among the African-American community. Some ofthese depend on the income, age, and educational attainment of African-Americans. Other reasons that the Black community is not interested in reading newspapers are that they do not feel that newspapers contain information that is pertinent or important to them. …

Voces De Las Buenas Mujeres: An Ethnographic Study Of Marianismo Among Mexican American And Mexican Women, Lori Anne Ruiz

Theses and Dissertations - UTB/UTPA

Research has focused on gender roles of the Hispanic male and female in regards to the machismo social construct. The current study examines the other side of machismo, via Gil and Vasquez's (1996) Ten Commandments of Marianismo, and explores the validity of this social construct through interviews with Mexican American and Mexican women. Twenty Mexican American and Mexican women were selected through a nonrandom purposive sample to participate in the interviews. The taped interviews were analyzed verbatim. Eight categories emerged which are directly related to marianismo. The women's responses are used to convey their attitudes, roles, and relationships and to …

Comparing The Effectiveness Of Video New Releases And Written News Releases, Art Keegan

Theses and Dissertations

The purpose of this study was to determine if Video News Releases (VNRs) are more effective than written news releases in offering reportable news to television newsroom decision-makers. To answer this question, 45 television newsroom decision-makers from 13 states and the District of Columbia were surveyed. The survey was conducted over the telephone and presented nine questions to decision-makers regarding their usage and storage of VNRs and written news releases. Decision-makers were identified as television news personnel knowledgeable in the usage rate and storage length of VNRs and written news releases.

The study analyzed the responses of all the newsroom …

The Public Relation Firm's Perception Of The Internet's Effect On Its Growth And Profits, Tina Blasberg

Theses and Dissertations

The purpose of the study was to learn if the public relations firm believed that using the Internet had a recognizable effect on its growth and profits. The study attempted to show that if the public relations firm saw that its net profits increased, client base grew, and, as a result, employees' paychecks increased, then it perceived that using the Internet had a positive effect on its growth and profits.

The sample originally selected consisted of 317 United States public relations firms, a sample which consisted of small and large firms ranging from 10 employees up to 100 employees. A …

Public Journalism, The Second Level Of Agenda-Setting And Public Policy: The Role Of The Daily Press Newspaper In Creating, Framing And Fostering The Issues Of Regionalism And Consolidation On The Virginia Peninsula, 1944-1996, Shannon O'Bier Jackson

Theses and Dissertations in Urban Services - Urban Management

This study uses quantitative content analysis, with qualitative elite interviewing as a supplemental tool, to investigate the role of the Daily Press newspaper in creating, framing and fostering the locally controversial issues of regionalism and consolidation on the Virginia Peninsula from 1944-1996.

The investigation supports earlier findings regarding the second-level of Agenda-setting in terms of the newspaper's ability to cumulatively create "the pictures in our heads" of events or issues. The dissertation suggests that by selecting thematically related attributes over time, the newspaper acts to transmit issue salience, but that the potential impact of the "picture in our heads" is …

A Fund Raiser's Guide For Gaining Access To Corporate Givers, Patricia L. Pfleger

Theses and Dissertations

This project identified, through both primary and secondary research, techniques for local United Way organizations to effectively gain access to key executives at mid-size corporations. The secondary research found that the trend in corporate giving is to demand much more recognition for philanthropy. Many corporations are combining charitable donations with their marketing efforts to target present or future customers.

Primary research was conducted using mail questionnaires, which were sent to fund raisers and corporate givers, listing possible techniques for making contact with corporate givers. A list of recommended techniques for fund raisers to use was then compiled.

Recommendations for fund …

Investigative Reporting In Egypt, Maya El Attar

Archived Theses and Dissertations

No abstract provided.

President Mrs. Kimball: A Rhetoric Of Words And Works, Janelle M. Higbee

Theses and Dissertations

Scholars of rhetoric and speech communications have suggested that the study of a women's rhetoric should focus on the "distinctly female modes of leadership" that may be found among women in "out-groups" that challenge established political authority. Such leaders must be especially inventive to be effective, and are thus likely to be talented rhetoricians. In looking for such leaders, the religious and political rhetoric of early Latter-day Saint women provides a noteworthy, unique study. Nineteenth-century Mormon women not only battled discriminatory political norms—arguing fervently for both universal woman's suffrage and for the freedom to practice polygamy—they did so from their …

Second Language Learning: Lexical Processing And Grammatical Development Of University Classroom Learners Of Spanish, Jessica T. Decuir

Honors Theses

No abstract provided.

A Content Analysis Of Televised Health News Coverage Within The Huntington, West Virginia Designated Market Area, Leigh Suzanne Hall

Theses, Dissertations and Capstones

Local media should carefully consider whether or not their health information coverage provides current and useful information to people living within their viewing area. Media play an important role in providing Americans with pertinent health information. As Greenberg and Wartenber (1990) suggest, “American people receive two-thirds more cancer prevention information from television than from their physicians.” Therefore, local television media should make a conscious effort to educate themselves about which health diseases and problems most affect people within their viewing area. For example, people living in Appalachia experience health conditions that are not consistent with those experienced in every region …

American Newsreels Of The 1930s, Dennis Marklin Gephardt

Dissertations, Theses, and Masters Projects

No abstract provided.