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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Advertising Education At A Crossroad, Sang Y. Lee
Advertising Education At A Crossroad, Sang Y. Lee
Faculty & Staff Scholarship
The changes in the advertising industry are rapid and dizzying. The advertising industry is going through structural change and advertising education faces a daunting challenge in keeping up with the real world. Advertising educators must recognize the urgency of revising the curriculum to address this challenge. If not, while the industry transitions into a different chapter, advertising education will be left behind. This article discusses major changes in the advertising industry, and calls for thought leadership to bridge the gap between academia and the industry and to initiate proactive changes in advertising education.
Designing Journalism Capstone Units That Demonstrate Student Skills, Trevor Cullen
Designing Journalism Capstone Units That Demonstrate Student Skills, Trevor Cullen
Research outputs 2014 to 2021
There are considerable differences in the structure, content, and delivery of tertiary journalism degrees in Australia as identified in a 2014 Office for Learning and Teaching (OLT) Innovation and Development Project report on graduate qualities and journalism curriculum renewal. To address this situation, the author argues for journalism capstone units, designed by both journalism educators and news editors, to include a series of agreed criteria and standards to guide journalism educators, and for journalism students to demonstrate not only a broad knowledge base together with research and communication skills but also entrepreneurial skills to help them adapt to new media …
Media And Teaching About The Middle East, Khodi Kaviani
Media And Teaching About The Middle East, Khodi Kaviani
All Faculty Scholarship for the College of Education and Professional Studies
This qualitative study was conducted in 2006-2007 and found that teachers relied on a variety of readily available media to stay informed about the Middle East and used some of them in their teaching. Teachers tried to explain to their students that every Middle Eastern Muslim is not a terrorist and Iraq was not behind the 9/11 terrorist attacks. The guiding questions were: (1) What are the sources of news that teachers use to teach about the Middle East? (2) How do teachers use the media to teach about the Middle East in the post 9/11 schools? Semi-structured interviews were …