Social and Behavioral Sciences Commons^™

How Social Media Communications Can Mitigate Negative Impacts Of Corporate Social Irresponsibility On Corporate Financial Performance?, Saad A. Alhoqail, Hyun Young Cho, Kristopher Floyd

Business Faculty Articles and Research

Previous research on corporate social responsibility (CSR) has focused on corporate reputation (CR) and corporate financial performance (CFP), showing a high correlation between both. While most researchers primarily focus on CSR, our research examines the other side of the coin; corporate social irresponsibility (CSI) and provides findings that counter previous thought. We contribute to the existing literature by showing that CSI has a non-significant impact on corporate financial performance, as measured by market value, while concurrently being negatively correlated to corporate reputation. Further, we show social media, as measured by the Social Media Sustainability Index (SMSI), a measure studied infrequently …

Twitter And Academic Urology In The United States And Canada: A Comprehensive Assessment Of The Twitter-Verse In 2019., Thenappan Chandrasekar, Hanan Goldberg, Zachary Klaassen, Christopher J. Wallis, Joon Yau Leong, Spencer Liem, Seth Teplitsky, Rodrigo Noorani, Stacy Loeb

Department of Urology Faculty Papers

OBJECTIVE: To provide the first comprehensive analysis of the Twitter-verse amongst academic urologists and programs in North America.

METHODS: Using national accreditation and individual program websites, all active urology residency programs (USA & Canada) and academic Urology faculty at these programs were identified. Demographic data for each program (AUA section, resident class size) and physician (title, fellowship training, Scopus H-index and citations) were documented. Twitter metrics (Twitter handle, date joined, # tweets, # followers, # following, likes) for programs and physicians were catalogued (data capture: March-April 2019). Descriptive analyses and temporal trends in Twitter utilization amongst programs and physician were …

Climate Changes Awareness Among Young Social Media Users, Muhammad Ramzan Dr, Roma Shehzadi, Principal Author, Noma Khawaja, Hina Adeeb

Library Philosophy and Practice (e-journal)

Our climate is changing so fast and influencing all aspects of our life. Serious efforts are needed to make our youth aware of environmental changes happening in our localities and globally. Youth is heavily using social media these days. Therefore, it is imperative to understand how informed are our young boys and girls of changings occurring in our climates and then educate them to cope with these changes. This study investigated levels of awareness about climate changes amid social media users and non-users amongst youth in Pakistan. Primary data was collected through 187 randomly sampled young college and university students …

Effects Of Social Media On Self-Image Of Emerging Adults, Floyd M. Curry Jr.

Psychology Summer Fellows

This project extends previous research on social media and self-image and focuses on the developmental phase of emerging adulthood. We measured individuals’ reports of feeling of being in the emerging adult developmental period, their self-concept clarity and ethnic identity, and their use of social media for self-presentation and comparison with others. An online questionnaire was administered to participants who were in the age group of emerging adulthood (18-25 years). Results indicate that those who were in strong agreement that this was a time of experimentation and that this was a time of feeling “in-between” had greater clarity about their self-concept; …

The Influence Of Self-Generated And Third-Party Claims Online: Perceived Self-Interest As An Explanatory Mechanism, David C. Deandrea, Megan A. Vendemia

Communication Faculty Articles and Research

Over the past two decades, communication technology scholars have examined how viewers evaluate the authenticity of information online, with particular attention given to how self versus third-party claims differ in their degree of influence. We examine how self-interest perceptions serve an important explanatory function in the logic of warranting theory and help account for how people evaluate content online. Our results document how the source and valence of a message can interact to affect perceptions of source self-interest, which, in turn, affect perceptions of source trustworthiness, message accuracy, and, ultimately, evaluations of an online target. The findings establish boundary conditions …

Social Media, Venue And The Right To A Fair Trial, Leslie Y. Garfield Tenzer

Elisabeth Haub School of Law Faculty Publications

Judicial failure to recognize social media's influence on juror decision making has identifiable constitutional implications. The Sixth Amendment right to a fair trial demands that courts grant a defendant's change of venue motion when media-generated pretrial publicity invades the unbiased sensibility of those who are asked to sit in judgment. Courts limit publicity suitable for granting a defendant's motion to information culled from newspapers, radio, and television reports. Since about 2014, however, a handful of defendants have introduced social media posts to support their claims of unconstitutional bias in the community. Despite defendants' introduction of negative social media in support …

Make History Accessible: The Case For Youtube, Rohit Kandala

Honors Scholar Theses

Public interest in history is alarmingly low, and this thesis aims to help reverse that trend by recommending the adoption of YouTube as history’s community tool. The majority of this thesis assesses YouTube’s merits as a suitable platform for enthusiasts and professionals alike to share their interests and thereby grow the public’s interest in history. This paper also includes other authors' sentiments on digital history and incorporates it into the argument.

Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan

Mahurin Honors College Capstone Experience/Thesis Projects

Social media is a key communication tool for American universities. This research project is an exploratory look at how universities communicate with stakeholders via social media. In particular, the primary purpose is to explore potential emphasis on academic programs relative to the promotion of athletics as a marketing tool to bolster identity and recruit students. 3000 tweets were collected from 130 NCAA Division 1 American universities. In total, roughly 500,000 tweets have been scraped and classified using an automated script to assess tweet content. Particular emphasis was given to the concept of university rebranding as a broader marketing strategy for …

Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow

Senior Honors Theses

Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding …

Trumps Social Media – The First 100 Days Of His Presidency: A Content Analysis, Priscilla L. Flores, Louis K. Falk, Douglas Stoves

Communication Faculty Publications and Presentations

More than any time in history technology allows politicians to directly reach large audiences to increase interaction. Modern social media permits information to be more accessible, direct, and permanent. Politicians can address audiences more frequently and directly through mobile devices - a tactic which creates a perception of immediacy unseen in past political climates. Specifically, Twitter grants unfiltered communication with users, while bypassing established mainstream media. The use of Twitter politically was first revolutionized by Barak Obama. Donald Trump’s use of Twitter has elevated this social media platform to an unheard-of level. A content analysis was conducted on President Donald …

Hybrid Media Activism: Ecologies, Imaginaries, Algorithms, Dorothy Kidd

Media Studies

Review of Treré, Emiliano. Hybrid Media Activism: Ecologies, Imaginaries, Algorithms. New York and London: Routledge. ISBN: 978-1-138-21814-7.