Social and Behavioral Sciences Commons^™

Selected Correspondence With Igor Kon, Dmitri N. Shalin

Sociology Faculty Research

The article presents the correspondence with I.S. Kon. No abstract provided.

Diversity In Online Advertising: A Case Study Of 69 Brands On Social Media, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Lack of diversity in advertising is a long-standing problem. Despite growing cultural awareness and missed business opportunities, many minorities remain under- or inappropriately represented in advertising. Previous research has studied how people react to culturally embedded ads, but such work focused mostly on print media or television using lab experiments. In this work, we look at diversity in content posted by 69 U.S. brands on two social media platforms, Instagram and Facebook. Using face detection technology, we infer the gender, race, and age of both the faces in the ads and of the users engaging with ads. Using this dataset, …

Hbo Series Girls And Insecure’S Depiction Of Race And Gender, Kimberley Peterson

Honors College Theses

In this research study the identification and representation of race and gender were looked at in the primetime HBO television series Insecure and Girls. The characters that were analyzed in two episodes were the young black women of Insecure and in two episodes the young white women in Girls. The method for this study was conducted using content analysis to identify the following variables focusing on identity, racial stereotypes and names used to address one another. Additionally, variables to identify gender included emotional approaches to situations, stereotypes and gender role expectations. The comprehensive findings revealed through similarities and differences …

Generation-Z Enters The Advertising Workplace: Expectations Through A Gendered Lens, Jean Grow, Shiyu Yang

College of Communication Faculty Research and Publications

Generation-Z (Gen-Z) is entering the workforce with differing personal and professional expectations from previous generations. Further, those expectations tend to vary by gender. At the same time, workplace environments, and the social structures that underpin the workplace, are slow to change. Advertising is no exception.

As educators, we are just beginning our encounter with Gen-Z and their differing habits and expectations. Further, while these young women and men share many common experiences and expectations, their expectations are also influenced by their gendered experiences. Social capital theory helps us make sense of the findings as we explore the gaps between the …

A Critical Discourse Analysis Of Higher Education Leaders As Portrayed In The Chronicle Of Higher Education, Colette Anderson Chelf

Dissertations

Leadership represents an abstraction of human thought. While functionalist theories propose leader-centric models, contemporary leadership theories embrace a postmodern paradigm acknowledging ontological and epistemological assumptions of qualitative study. This ideology suggests a multi-dimensional model of leadership that reflects the complexity and fluidity of leadership in practice. Emergent theories explore the social construction of leadership, rather than an individual leader’s traits or behaviors. Our collective understanding of leadership is manifest in the (re)creation of leadership as exemplified in social discourse such as newspaper reporting.

The purpose of the study is to reveal socially accepted archetypes assigned to higher education leaders, as …

Findings Of An Effect Of Gender, But Not Handedness, On Self-Reported Motion Sickness Propensity, Ruth E. Propper, Frederick Bonato, Leanna Ward, Kenneth Sumner

Department of Psychology Faculty Scholarship and Creative Works

Discrepant input from vestibular and visual systems may be involved in motion sickness; individual differences in the organization of these systems may, therefore, give rise to individual differences in propensity to motion sickness. Non-right-handedness has been associated with altered cortical lateralization of vestibular function, such that non-right-handedness is associated with left hemisphere, and right-handedness with right hemisphere, lateralized, vestibular system. Interestingly, magnocellular visual processing, responsible for motion detection and ostensibly involved in motion sickness, has been shown to be decreased in non-right-handers. It is not known if the anomalous organization of the vestibular or magnocellular systems in non-right-handers might alter …

A Discourse Analysis Of Gender Perceptions, Twitter, The 2018 Progressive Convervative Leadership Race, And The 2018 Provincial Election, Mary E. Chamberlain

Social Justice and Community Engagement

The research seeks to bring awareness to how online discourse on Twitter can contribute to the reinforcement of unequal power relations against female electoral candidates. This project is a discourse analysis of gender perceptions of the 2018 Progressive Conservative Leadership Race and the 2018 provincial election as portrayed on Twitter. Using understandings of Liberal Feminism and Intersectionality, this project demonstrates the struggle of gender discrimination against women in political life and attempts to recognize the efforts of women attempting to shatter the glass ceiling. The findings suggest female candidates experienced Twitter as a gendered and bullying platform, while male candidates …

Teacher Twitter Chats: Gender Differences In Participants’ Contributions, Stacey L. Kerr, Mardi J. Schmeichel

Department of Teaching, Learning, and Teacher Education: Faculty Publications

Gender differences in participation were examined across four Twitter chats for social studies teachers. Analyses drawing on mixed methods revealed that while there was parity across most kinds of tweets, participants identified as men were more likely to use the examined Twitter chats to share resources, give advice, boast, promote their own blog/resource/website, and offer critique to another participants’ tweet. Participants identified as women were more likely to write tweets that included positive affirmations for other chat participants. These findings suggest that there are differences in the way that women and men tend to participate in teacher Twitter chat spaces.

Submission Or Subversion: Women With Shaved Hair In Media, Thea Cheuk

AUCTUS: The Journal of Undergraduate Research and Creative Scholarship

“It is quite obvious that the shaving of heads fundamentally damages the physical and moral integrity of those people for whom it was intended,” Fabrice Virgili asserts in his book Shorn Women: Gender and Punishment in Liberation France (135). For centuries, hair has been held as a standard of feminine beauty, therefore a lack of it has a long and storied history as well. Records of head shaving as a form of punishment for women can be traced back to Ancient Greek and Roman times. Shaving a woman’s head was a sign of sin and shame, and stripped them of …