Social and Behavioral Sciences Commons^™

Application Essays As An Effective Tool For Assessing Instruction In The Basic Communication Course: A Follow-Up Study, Joseph P. Mazer, Cheri J. Simonds, Stephen K. Hunt

Publications

The assessment of student learning in general education courses is of critical importance in higher education. This study examines the utility of a writing assignment (application essays) in a basic communication course as an effective assessment tool. The authors conducted a content analysis of student portfolios to determine the extent to which application essays provide evidence of student learning in the basic course. The present study extends the findings from recent assessment efforts (Jones, Simonds, & Hunt, 2005) to explore types of mass media events students address in application essays and assess the revisions made to the assignment based on …

Building Support For The Introductory Oral Communication Course: Strategies For Widespread And Enduring Support On Campus, Jon A. Hess

Communication Faculty Publications

A strong introductory course is important for many communication departments, for the discipline, and for meeting our obligation to society. This paper utilizes the example of a recent curricular reform that threatened to eliminate a required oral communication course to reflect on strategies departments can use to build widespread and lasting support for the course. The paper reviews the events that led to the challenge and details the department’s response, which offers lessons that may be useful for other institutions. Four lessons include:

* Tailoring the introductory course to the institution’s needs and mission

* Involvement in university work

* …