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Full-Text Articles in Social and Behavioral Sciences
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Pamela K. Morris
From a social action theory perspective, Occupy Wall Street protesters’ signs are grounded examples of grass-roots forces attempting to generate cultural and political change. Using an advertising perspective and contextualizing messages in social and cultural terms, important issues raised by the protesters can be identified and analyzed. Results can enrich discourse of challenges. This paper is an exploratory investigation of 55 Occupy Wall Street signs using content analysis. It attempts to answer questions: How are the Occupy Wall Street protesters communicating their messages through signs; what are the issues; and how do the issues relate to advertising models?
Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris
Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris
Pamela K. Morris
The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.
Glocalization In Macedonia: English In Outdoor Advertising Messages, Pamela Morris
Glocalization In Macedonia: English In Outdoor Advertising Messages, Pamela Morris
Pamela K. Morris
Outdoor advertising visuals from Skopje, Macedonia are analyzed in a content analysis. Images were photographed in the most heavily traveled areas of the city to secure a snapshot of culture and to analyze western influence. Media and linguistic imperialism, globalization and glocalization, along with advertising and communication strategies, are used to frame the investigation. Findings show that media companies are the leading advertisers, along with banks and entertainment. The majority of ads employed some form of English, although Macedonian and Cyrillic writing were also used. The images revealed strategic use of language and symbols, depending on the product category, business …
Advertising And The Mortgage Crisis: A Content Analysis, Pamela Morris
Advertising And The Mortgage Crisis: A Content Analysis, Pamela Morris
Pamela K. Morris
How do advertising messages differ in 2006 when the economy was on its way up, as compared to in 2009, just after a recession had been declared? This research focuses on the differences in newspaper advertising sponsored by financial institutions, from banks to investment companies. A content analysis of over 550 financial ads finds differences, in the number of ads and the content of ads. Findings should be of interest to academics, practitioners, and policymakers.
Overexposed: Issues Of Public Gender Imaging, Pamela K. Morris
Overexposed: Issues Of Public Gender Imaging, Pamela K. Morris
Pamela K. Morris
Make no mistake—it is popularity that makes pop culture important. And it is the powerful visual imagery of advertisements that helps define the largely artificial construction we call gender. Sex-role stereotyping and gender representations are typically studied in content analyses of television and magazine advertisements. Less common are investigations into outdoor advertising, a medium that is ubiquitous and the most democratic—everyone has equal access to visuals. This essay calls attention to and offers insights on advertisements in our outdoor visual space, focusing on gender representations. Capturing and analyzing these ephemeral images can show how they influence how we feel, think, …
The Effects Of Culture And Friendship On Rewarding Honesty And Punishing Deception, Cynthia S. Wang, Angela K.-Y. Leung, M. See, X. Gu
The Effects Of Culture And Friendship On Rewarding Honesty And Punishing Deception, Cynthia S. Wang, Angela K.-Y. Leung, M. See, X. Gu
Ka Yee Angela LEUNG
The present research explores whether the type of relationship one holds with deceptive or honest actors influences cross-cultural differences in reward and punishment. Research suggests that Americans reward honest actors more than they punish deceptive perpetrators, whereas East Asians reward and punish equally (Wang & Leung, 2010). Our research suggests that the type of relationship with the actor matters for East Asians, but not for Americans. East Asians exhibit favoritism toward their friends by rewarding more than punishing them, but reward and punish equally when the actors are strangers (Experiment 1 and 2); Americans reward more than they punish regardless …
Branding The Devine: Albrech Dürer's Praying Hands And The Branding Of Iconography, Pamela K. Morris, Katya Maslakowski
Branding The Devine: Albrech Dürer's Praying Hands And The Branding Of Iconography, Pamela K. Morris, Katya Maslakowski
Pamela K. Morris
In 1508, artist Albrech Dürer sketched a life-study of a pair of hands clasped in prayer. Over 500 years later, the ‘Betende Hände’ can be found all over the United States as knickknacks in private homes, as civic statues and online. The phenomenon is an interesting case study of popular religion, consumer culture and the intersections of public and private worship. Using a blend of advertising and branding theory and iconographic theory, this paper proposes to illuminate the ways that the Praying Hands of Dürer became a lasting symbol of popular devotion across a wide range of media.