Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Communication

Theses and Dissertations

2012

Candidate

Articles 1 - 1 of 1

Full-Text Articles in Social and Behavioral Sciences

The Intersection Of Politics And Sports, Alexander Lawrence Curry Aug 2012

The Intersection Of Politics And Sports, Alexander Lawrence Curry

Theses and Dissertations

Candidates for public office expend a tremendous amount of time, energy, and financial resources in the hopes of connecting with voters. And because voters differ in their levels of political involvement, candidates need to utilize various avenues to make these connections with the electorate. One way that candidates convey their personal values and characteristics is by showcasing themselves as being involved in and knowledgeable about sports. This thesis utilized an experimental design to analyze whether a candidate's involvement in sports actually has an impact on how voters evaluate the candidate's image. Results indicated that voters' gender, as well as their …