Social and Behavioral Sciences Commons^™

Revisiting The Personal Influence Model As An Ethical Standard In Public Relations Theory And Practice, Rita Somfai

Theses and Dissertations

This thesis attempts to better understand the importance and application of the personal influence model in relationship building between organizations and public decision makers. The personal influence model was added by Sriramesh and Grunig (1992) as a potential fifth model to Grunig and Hunt's (1984) four models of public relations practice (as cited by Grunig in Heath, 2007); however, this essential relationship building approach has not been examined in the public relations literature as it could have been. Scholarly research since the addition of the personal influence model has mostly occurred in Asia and India. Studies on the topic have …