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Full-Text Articles in Social and Behavioral Sciences
Zeitgeist Of The 2010s And Impact On Fashion Trends, Sophie Scott Anderson
Zeitgeist Of The 2010s And Impact On Fashion Trends, Sophie Scott Anderson
Senior Theses
The zeitgeist of the 2010s can be examined through shifts in technology, politics, economy, environment, religion, and entertainment. This research explores how fashion serves as both a mirror and a driver of societal change during this transformative decade. Trend diffusion itself evolved from the traditional theories of trickle-up and trickle-down because of the prominence of influencer culture, giving average consumers the platform to influence numerous like-minded consumers. Defining the 2010s zeitgeist requires an analysis of the significant patterns in the technological and sociocultural environment through as many sources as possible for a holistic approach. Sociologically, fashion has been accepted as …
Influencers, Cognitive Goods, And Labor Conditions In The Platform Economy: Delving Into The Careers Of Influencers In North America And South Asia, Saiba Dilnaz Haque
Influencers, Cognitive Goods, And Labor Conditions In The Platform Economy: Delving Into The Careers Of Influencers In North America And South Asia, Saiba Dilnaz Haque
Senior Theses
Social Media is one of the most significant agents of influence on minds, thus it is not surprising that many individuals are becoming entrepreneurial by becoming Influencers to monetize the seemingly easy job. I focus on the evolving labor conditions related to influencers while expanding on Maurizio Lazzarato’s Marxist framework of immaterial labor to investigate connotations of the platform economy. I expand upon a concise literature review on the link between the acceleration of entrepreneurial endeavors and Social Media, the concepts of influencing as labor coined by Crystal Abidin, micro-celebrities, self-branding, and a discussion of immaterial labor to provide a …