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Like And Share: The Effectiveness Of Social Media On University Student Response Behavior During Emergency Events, Ashley Brooke Collett Jan 2014

Like And Share: The Effectiveness Of Social Media On University Student Response Behavior During Emergency Events, Ashley Brooke Collett

Online Theses and Dissertations

The purpose of this research was to identify how effective the use of social media is when used by university students during emergency events. The literature review included in this thesis studies the cases made by other researchers, who were equally as curious about social media's communication effectiveness, and in some incidents evaluated how it was used, the results produced, and what contribution it made during the timeline of that emergency.

The methodology inquired about, and examined, the types of events which students most commonly use social media, the frequency of such use, and their interest in seeing this type …