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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Engaging Audiences: An Analysis Of Social Media Usage In Advertising, Emily Fay Mabry
Engaging Audiences: An Analysis Of Social Media Usage In Advertising, Emily Fay Mabry
LSU Master's Theses
The growing usage of social media indicates a potentially effective new platform for advertisers. However, little academic research examines how advertisers use these platforms for marketing and communications. This study sought to provide an analysis of current commercial social media usage by conducting interviews at a digital creative agency and full-service agency, in addition to conducting a statewide online survey of advertising professionals. Results indicated that advertisers use social media differently than they do traditional forms of advertising media. In the current digital media environment, advertisers must provide value or an added benefit to the consumer to gain their attention. …
The Purpose Of Magazine Web Sites, Mark Marquez Ii
The Purpose Of Magazine Web Sites, Mark Marquez Ii
LSU Master's Theses
The purpose of this thesis was to determine whether online versions of printed magazines shared an overall purpose. Guided by grounded theory, interviews were conducted of publishers and staff members from the Web sites of 15 printed magazines. The analysis of the interviews suggested that the overall purpose of online versions of magazines is marketing of the printed magazine, and that the sites also are intended to accomplish a number of secondary purposes.
Adoption In New Orleans: What Agencies Are Doing To Promote It, Emily Barbara Rivers
Adoption In New Orleans: What Agencies Are Doing To Promote It, Emily Barbara Rivers
LSU Master's Theses
Unplanned and unwanted pregnancies are a national concern in the United States. In addition, many people exist who would like to become parents, but cannot or do not reproduce biologically. While adoption could offer a solution to this problem, the actual number of adoptions that take place is very small. This study examined what adoption agencies in the New Orleans area are doing to promote themselves to women with unwanted pregnancies. In-depth interviews were conducted with five adoption agencies. Three of the five agencies reported using various methods of targeting women with unwanted pregnancies. These methods included public posters, flyers …