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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Targeted Online Advertisements: Effectiveness As A Function Of Need-For-Cognition, Katherine Dorothy Drebin
Targeted Online Advertisements: Effectiveness As A Function Of Need-For-Cognition, Katherine Dorothy Drebin
Honors Theses
Previous research has suggested that targeted online advertising is more effective when users have a preexisting interest in a product or service. While technology now allows marketers to track the demographics and behaviors of potential customers, the current research examines online ad-perception at an individual level, specifically focused on differences in need-for-cognition. Participants were asked to read a short online news article and were randomly assigned to view a webpage containing either gender-neutral or gender-targeted advertisements. While it was predicted that advertisement recall would be stronger for targeted than non-targeted advertisements, no such association was found. Additionally, advertisement recall did …
Online Dating And Relationships On Campus: Gender, Religion, And Parental Marital Status Influencing Expectations And Experiences, Carla Gottlich
Online Dating And Relationships On Campus: Gender, Religion, And Parental Marital Status Influencing Expectations And Experiences, Carla Gottlich
Honors Theses
Past research of college campus relationships and dating has found that gender, religion, and parental marital status may each play a role in determining expectations and experiences. Due to the recent popularity with online dating, I explore college student’s expectations and experiences and the roles that gender, religion, and parental marital status play in this pursuit. An anonymous survey was sent to a random sample of 918 student e-mail addresses. Students were asked what they expected from online dating, and what the experiences have been like for those who have participated. The survey, containing both open and closed ended questions, …