Social and Behavioral Sciences Commons^™

Mottos: Learned Through Life, David Edelstein

Honors Capstone Projects - All

Mottos: Learned Through Life is a is a seven-part video series, investigating leadership and life lessons in multiple forms as experienced and told by people from a diverse set of ages, backgrounds and professions. Through the telling of the story of a defining experience from his or her life, each interviewee relates the lessons he or she learned to a broader set of life mottos that any viewer can utilize. Each story of the series is designed to inspire the viewer and let the viewer feel like he or she is having a personal conversation with the interviewee. This allows …

The Power And Importance Of Women In Television And Film, Rachael Mackinnon

Honors Capstone Projects - All

Glazed, the pilot episode of a situation comedy series, is just beginning to explore what the world of television has in store for women in 2018. At a time like now where women across the nation are feeling the important effects of entering the Fourth Wave of feminism, there is no time like the present to celebrate the beautiful mind that is that of a woman.

For far too long, women in television have been just something to merely look at. More often than not, the crew would be comprised of mostly men: the strong-willed directors, the scandalous producers, …

Call Me Maybe: An Analysis Of The Effect Of The Celebrity Persona On The American Telethon, Kyra Meister

Honors Capstone Projects - All

This study examines the relationship between the celebrity persona and the American telethon. Today, it is rare to find a celebrity that is not connected to a specific, charitable or social cause, making apparent strides in the charity industry because of their ability to influence the general public. In the last 70 years, telethons have evolved in a myriad of ways because celebrities and charity are intertwined. Most significantly, the seriousness and sacredness of the American telethon has decreased because of how many telethons are currently in existence. Additionally, an increase in the number of celebrities involved in telethons has …

#Pawnderadoption Creating A Public Relations Campaign To Increase Adoption Rates Among Shelters In The United States, Hannah Allison

Honors Capstone Projects - All

Pet overpopulation has been a national issue for years. With thousands of unwanted stray cats and dogs found on the streets annually, local shelters are doing their best to rehabilitate and rehome animals. However, funds and resources are limited, and communication efforts are poor. Animal shelters need to begin to focus on public relations efforts in order to boost identity within their local communities. The purpose of this research was to discover what inherently goes into developing a comprehensive, successful public relations campaign. This study specifically focused on the following research questions (a) what makes a public relations campaign successful? …

Petals Of Remembrance: An Applied Pr Campaign For The Syracuse Abroad Centers In Relation To The 30th Anniversary Of The Lockerbie Air Disaster, Hannah Butler

Honors Capstone Projects - All

This thesis uses applied public relations research and tactics to develop, coordinate, and implement a global campaign in partnership with Syracuse University Abroad and the 30th Anniversary Committee to remember the lives of the 270 victims lost in the Lockerbie Air Disaster during the 30th anniversary year. In addition to outreach, promotion, and evaluation, this campaign primarily took the form of a global rose-laying ceremony that occurred across the world during the week of October 27-November 3, 2018 at various Syracuse University Abroad Centers. Using global public relations tactics, strategic planning, and event management, this project explored the strengths, weaknesses, …

Ai In Journalism: Creating An Ethical Framework, Haley Kim

Honors Capstone Projects - All

This thesis is an examination of the ethical use of artificial intelligence in journalism. Artificial intelligence is currently being used in all steps of the news production process: story discovery, story production and story distribution. Newsrooms utilize machine learning to analyze massive quantities of data and discover patterns that humans would normally never be able to pick up. Additionally, journalists also create templates so computers can write stories that are data-based, such as earning reports and game (sports) stories, and free them up to be able to work on other projects. Newsrooms can also use AI to personalize story recommendations …

Student Journalists Fight To Protect First Amendment Rights On College Campuses, Joanna Orland

Honors Capstone Projects - All

This body of work sheds light on the obstacles student newspapers at public universities face while attempting to function as free presses. Public universities are protected by the First Amendment but some administrations take action to suppress those rights in their student journalists. Unfortunately, this trend has existed on college campuses for many years but the attitudes exhibited are increasingly paralleled by the relationship between the mainstream media and the current administration.

Universities will take measures such as cutting budgets, firing faculty advisers, denying open records requests and occasionally taking lawsuits against student publications to keep the truth from circulating. …