Social and Behavioral Sciences Commons^™

Media, Publicity, And Fashion: The Michelle Obama Effect A Content Analysis Of News Around The World, Temitope M. Fancy

Electronic Theses and Dissertations

This study is a content analysis of media content in a 12-month time period in the lives of Jason Wu and Thom Browne, who were the designers of Michelle Obama’s outfit to the second presidential inauguration. In order to discover the increase in awareness and media coverage of these designers due to Michelle Obama’s fashion selection during the second inauguration, which brought about publicity, the researcher compared mentions, tone of stories, and framing of stories concerning these designers 6 months before and after the inauguration. Results indeed gave support to the hypothesis that mentions of these designers increased significantly after …

Framing The 2012 Olympics: A Content Analysis Of International Newspaper Coverage Of Female Athletes, Jessica Giuggioli

Electronic Theses and Dissertations

The present content analysis was designed to identify the representation of female athletes in the media during the 2012 London Olympics. Coders analyzed 617 mentions of male and female athletes in order to determine the quantity and quality of coverage during the 2012 Olympics. The research mostly supported previous literature concerning the depiction of female athletes in the media, as the study revealed an imbalance in the quantity and quality of coverage of male and female athletes in newspapers. The frequency of mentions of female athletes was lower than the frequency of mentions of male athletes. Furthermore, female athletes were …

Julian Assange: A Content Analysis Of Media Framing In Newspapers Around The World, Meylin K. Menjivar Andrade

Electronic Theses and Dissertations

Researcher conducted a content analysis in order to examine how the media framed Julian Assange after the Ecuadorian government granted him political asylum at their embassy in London on August 16, 2012. Researchers compared 380 English and Spanish language newspaper articles from North America, Europe, Australia/New Zealand, Asia, and Latin America to examine regional differences in the way Assange was framed.

This study revealed that generally the tone toward Assange was mostly neutral or positive in all continents. Furthermore, European media gave more attention to Julian Assange than did media from North America or other continents.

Exploratory research revealed that …

Framing, Public Relations, And Scientology: An Analysis Of News Coverage And A Controversial Organization, Kristy Mcallister

Electronic Theses and Dissertations

This study investigated the most common frames used in news coverage of the Church of Scientology from 2009 to 2013. Using textual analysis, with framing and public relations theories as lenses, this study examined recent news coverage – both print and television – to identify frames used, and the potential public relations crises the Church is currently facing due to this media exposure. Analysis showed three major frames used during coverage, along with their corresponding sub-frames, which highlight certain aspects of the frame: Culture of Abuse (Imprisonment, Controlling, Family Disconnection, Exploitation of Children, Violence, and Financial Abuse), The Information Paradox …

The Frame Of Social Media In Academic And Industry, Weiwen Zhou

Electronic Theses and Dissertations

With the development of technology, the communication between people has changed rapidly. Social media is a type of digital network designed to share content with other internet users based on their preferences and associations. The purpose of this research was to understand how industry press and the professional market place frame social media today. Moreover, this research showed the explored current social media pedagogy in business and communication programs to see if it matches the need of industry expectations. This study was a content analysis of the text-based study that uses a qualitative software-Leximancer to analyze data. The result suggested …

How Media Frame Roller Derby Around The World In 20 Different Countries, Julie Chartrou

Electronic Theses and Dissertations

A content analysis was conducted to analyze how media frame roller derby. The research included an analysis of newspaper articles published all around the world in 20 different nations from January 1, 2001 to December 31, 2011, and different languages were considered. The research did not support previous studies concerning women athletes and the sport. Overall tone toward roller derby was mainly neutral, and the description of roller derby was not defined as sexist or using violent terms. Women journalists who wrote articles were slightly more sexist and used violent terms than men. Exploratory research showed that the previous findings …

Open Fire: A Portrait Of Gun Control In U.S. And International Newspaper Articles After The 2011 Arizona Mass Shooting, Heidi L. Smathers

Electronic Theses and Dissertations

This research sought to explore media framing theory, first introduced by Erving Goffman, which asserts that the media portray certain items in a way that affects awareness, salience and tone of those items. There has long been debate about media framing especially as it pertains to the framing of violent events. Mass shootings are of particular interest because of the graphic and often senseless nature of the crime. This study looked particularly at the 2011 Tucson, Arizona mass shooting.

A content analysis of articles between February 7, 2010, and November 8, 2011, was conducted to explore media framing of gun …

Talking Heads: How Broadcast Media Frame The Public Relations Industry., Samara Rose Litvack

Electronic Theses and Dissertations

Researchers conducted a content analysis to measure framing of the public relations industry in 354 English language broadcast transcripts from the United States, Canada, and Australia from Sept. 1, 2009 to Aug. 31, 2010.

The overall tone toward public relations was strongly negative. Mentions reflected one-way forms of communication and mentions of the pejorative term "PR" appeared more frequently than mentions of "public relations". The profession was almost always mentioned within the body of the broadcast, as opposed to the headline or the lead paragraph.

Exploratory research showed 15 shows that included negative mentions 100% of the time. Additionally, 27 …

Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue, Cristina Delgado

Electronic Theses and Dissertations

Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during …