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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Moving From A Textbook To Facebook College Students' Motivations For Using Social Networking Sites In Education, Heather J. Halter
Moving From A Textbook To Facebook College Students' Motivations For Using Social Networking Sites In Education, Heather J. Halter
Electronic Theses and Dissertations
This study examined college student motivations for using social networking sites for educational purposes. Motives were examined through the uses and gratifications approach. If we can determine student motivations for using social networking sites, perhaps we can determine a way to successfully implement social networking sites into the classroom. By adding the concept of satisfaction, we can also determine if students will use the sites again. If students are satisfied with educational social networking site use, they will return to these sites for educational purposes again. Data was collected by giving a questionnaire to undergraduate students that assessed social networking …
Increasing Self Reported Argumentativeness In College Level Public Speaking Students, Kim E. Long
Increasing Self Reported Argumentativeness In College Level Public Speaking Students, Kim E. Long
Electronic Theses and Dissertations
Argumentativeness, or the predisposition “to advocate positions on controversial issues and to attack verbally the positions which other people take on these issues” (Infante & Rancer, 1982, p.72), has been associated with a number of positive outcomes. Research among student populations indicates that compared to people who are low in argumentativeness, people high in argumentativeness display higher ability to learn, higher self esteem, greater ability to creatively manage conflict, and higher ability to see both sides of a situation (Barden & Petty, 2008; McPherson Frantz & Seburn, 2003; Rancer, Whitecap, Kosberg, & Avtgis, 1997). Promoting argumentativeness among college students should …
College Students' Recall Of And Attitudes Toward Brand Placement In Reality Television Programming, Temitayo Fayemi
College Students' Recall Of And Attitudes Toward Brand Placement In Reality Television Programming, Temitayo Fayemi
Electronic Theses and Dissertations
This thesis measures college students' attitudes toward, and the effectiveness of, brand placement in the genre of reality television. Surveys were used to discover the level of brand recall for the products and brands displayed in reality television programming and to discover viewers' reported reasons for paying attention to these brands. The study found that viewers tended to have positive attitudes toward brand placement in reality television and that focus on a brand was a major reason for recall. Furthermore, the study found no significant difference in the recall scores of reality television viewers versus non-viewers and no significant difference …