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Full-Text Articles in Social and Behavioral Sciences
The Impact Of Artificial Intelligence In The Customer Journey: A Case Study Of Bosch Usa And Defy South Africa, Tariro S. Munyengeterwa
The Impact Of Artificial Intelligence In The Customer Journey: A Case Study Of Bosch Usa And Defy South Africa, Tariro S. Munyengeterwa
Electronic Theses and Dissertations
Artificial intelligence (AI) continues to gain traction and is increasingly reshaping the media and marketing communications field. While significant research has been conducted on the impact of AI in other fields, there is little empirical evidence on how AI is affecting the customer journey. The present study explored both organizations’ current use of AI tools and how customer perceptions about AI affect AI usage and adoption through the lens of diffusion of innovation theory. The research was conducted using mixed-method qualitative research. In-depth interviews and a case study content analysis were conducted to collect and analyze the data. The results …
“It's Like A Phantom Limb. It Feels Like It’S There. It's Supposed To Be There, But It's Not.”: Birthmothers’ Metaphors Of Ambiguous Loss, Melodee Lynn Sova
“It's Like A Phantom Limb. It Feels Like It’S There. It's Supposed To Be There, But It's Not.”: Birthmothers’ Metaphors Of Ambiguous Loss, Melodee Lynn Sova
Electronic Theses and Dissertations
Birthmothers are a population with unique experiences and challenges. Among those challenges is the difficulty understanding and managing a loss for which they do not have a readily available coping strategy. As a birthmother, the author of this dissertation was uniquely situated to connecting with, and understanding the ways in which, birthmothers expressed their narratives. The purpose of this dissertation is to explore the ways in which birthmothers make sense of their experiences with ambiguous loss by examining the metaphors they employ when narrating their adoption story. The use of metaphor in the birthmother narrative was especially important because metaphor …